Total Security Solutions (TSS) plans, produces, and installs bullet proof barriers in schools, banks, and other facilities that require security. Over the past several years, TSS has experienced tremendous growth and has partnered with The Whole Brain Group to help guide and execute their company strategy.
As their dedicated marketing team, we work with TSS to develop their future goals. We then design their yearly marketing plan around those goals and create online marketing campaigns that focus specifically on TSS’s target industries.
As part of this plan, we optimized their website to increase leads and better educate their customers. The new website is responsive, which allows architects and engineers in the field to easily view information about bulletproof glass and barriers on their mobile devices. The site is also integrated with HubSpot Marketing Automation software to capture and nurture leads using compelling content, Calls to Action (CTAs), landing pages, and email campaigns.
We’ve also produced a number of popular content offers to help educate customers about different aspects of bullet-resistant security.
- 50% increase in average monthly website visits since 2012
- 300% increase in average monthly leads since 2012
- Total Security Solutions was named to the Inc. 5000 list in 2014 and 2015
“Marisa and the WBG team truly care about the success of our company – the resources, tools, and best practices we have been introduced to are helping TSS become more scalable so we can support the leads and sales that are coming in through inbound marketing.”
– Jim Richards, CEO of Total Security Solutions