WBG’s Marisa Smith to speak at EMU’s Search Marketing Workshop

Marisa Smith, president and founder of internet marketing agency The Whole Brain Group, will be speaking at Eastern Michigan University’s Search Engine Marketing Workshop. The second annual workshop will be held on November 16 at the Marriott Eagle Crest Conference Center in Ypsilanti, Michigan. Marisa will be presenting the Lead Quantity vs. Lead Quality workshop along with Kevin Woodward, Director of Digital Strategy at re:group.

A successful lead generation strategy places equal weight on generating the right quantity of leads to meet your sales goals, as well as optimizing the quality of the leads you are sending down your sales funnel. Without the right data, marketing teams frequently operate with blindfolds on – unable to track the results of their efforts, or the effect their activities are having on the sales team!

In this interactive workshop session, Marisa Smith, CEO of The Whole Brain Group and Kevin Woodward, Director of Digital Strategy at re:group will explain how to:

   * Start measuring the effectiveness of your marketing campaigns

   * Define what a “qualified” lead looks like for your business

   * Identify and calculate the formula that will lead to sales success

   * Develop a marketing strategy to improve the quality of your leads

   * Create a sustainable process for measuring, analyzing, and optimizing your results

Attendees should come prepared to crunch some numbers and brainstorm ideas for improving lead quantity & quality in their own organizations.

Event Details

This is the second annual Search Marketing Workshop, and will feature an expert lineup of 13 speakers, including keynotes from Mike Lorenc, Industry Head of Ticket and Events at Google, and Chad Wiebesick, Director of Social Media and Interactive Marketing for MEDC.  The 2012 Workshop will highlight 2 separate tracks: Effective Search Marketing and Mobile Marketing Basics. The Friday, November 16th event will take place from 7:30am to 2:00pm and includes breakfast and lunch. Registration is $40.

For more details and to register for the event, please visit www.thesearchmarketingworkshop.com.

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