From her early days of playing office in her parents’ basement, Marisa has been gifted with a talent for automating processes to improve efficiency. While working at the University of Michigan in academic advising, Marisa became frustrated by the lack of good electronic tools for managing student records and decided to solve the problem herself. Her web-based solutions resulted in less paper and improved efficiency for the university, where she worked for several years as a computer and IT consultant. She decided to market her electronic solutions to other organizations and started her own business in 2002. Over the last decade, she has grown her business into a thriving inbound marketing firm with a first-rate team focused on delighting clients with a results-driven approach.
Marisa serves as the Director of Marketing for EOS Worldwide, and as a board member of the Small Giants Community. She is also a popular speaker and trainer, and is the author of Get Sales and Marketing Traction with Inbound.
The Agency Backstage Pass is created for marketing agency owners who want to power their companies with world-class practices, processes, tools, and people. Hosts Clodagh Higgins and Marisa Smith will give you a backstage pass inside rockstar marketing agencies– interviewing their owners and senior executives about creative solutions to address common agency challenges.
A classically trained singer at Colgate University, Marisa also served as the equipment manager for her college football team and co-founded her college’s first co-ed a cappella singing group, The Resolutions. She reads constantly and enjoys incorporating the new ideas she learns into her business.