A self-described “Ad Nerd” Donna began as a traffic coordinator at Young & Rubicam Detroit where she wrangled creative directors and production managers into meeting project deadlines for the Ford and Lincoln accounts. As an account executive, she managed traditional advertising projects (broadcast, print and direct mail) for White Castle, Visa, Sony and the California Dairy Board. Donna later migrated to the client side to focus on brand positioning, content creation and event planning for several Michigan-based companies.
As a Marketing Brainiac at The Whole Brain Group, Donna manages tasks and communication to keep projects running smoothly, advising clients on everything from strategy to content. Drawing from her diverse background, Donna can quickly master the language and nuances of any industry. Coupling her two superpowers – empathy and a twisted sense of humor – she inspires others to freely collaborate and share ideas. She has a special interest in generational marketing, specifically how each generation buys and interacts with brands.
Thanks to a lifelong addiction to horror films, Donna must check under the bed every night before she goes to sleep.