Client Overview: Revex, the award-winning Michigan export firm, provides multiple levels of export services from marketing and sales consulting to full export management. For over 40 years the team’s accumulated knowledge and contacts have provided a unique ability to design and implement global export strategies to manufacturing clients. Revex currently manages distribution in over 50 countries, which helps their clients pursue integrated strategic opportunities anywhere in the world. Revex is a recipient of the prestigious President’s “E” Award, which recognizes excellence in increasing United States exports. Client Goals: Michael Aughenbaugh, president of Revex, wanted a striking website design which showcases [...]
Whole Brain Press Room
Category: web design
We’ve all done it. Gone to a website with our mobile smart phone or iPad, only to discover that the website isn’t mobile-friendly. Constantly squinting, enlarging the screen, and pressing the wrong links gets tiring – real fast! Does your website allow visitors to browse your goods and services? Good for you. But if your site isn’t mobile-enabled, it isn’t good enough. People aren’t walking the streets with their laptops or desktops; they’re on their mobile phones and iPads, ready to buy, and frustrated when your site isn’t accessible to them! Top 3 Reasons to Optimize your Website for Mobile [...]
Client Overview: Kaufman & Kahn is a New York law firm specializing in copyright, trademark, commercial litigation, business contracts, real estate, and commercial landlord-tenant matters. Located in the heart of busy Manhattan, Kaufman & Kahn draws on its twenty years of experience practicing law to provide its clients with excellent, detail-oriented service. Unlike most firms, it personalizes its service to fit the unique needs of each client. Client Goals: Determined to stay on top of an extremely competitive market, Kaufman & Kahn decided to replace their website with one that would not only attract the right clients, but would also act [...]
As a digital marketing agency, clients often come to us for help with their social media strategy and execution. While businesses often realize the importance of using social media to drive new sales opportunities, they are often surprised to learn that before they even think about creating a social media plan, they must first get their company website in order. What does your website have to do with your social media strategy? Turns out, a lot. Read on: Social media drives traffic to your website Social media is a great way to engage with your customers and spread your messages [...]
Earlier this week Twitter launched a new profile page design in an apparent effort to stay abreast of the current visual trend. Following the lead set by fellow social media giants Facebook and Google+, Twitter is turning its focus to images. Both Facebook and Google+ recently rolled out new profile designs featuring cover photos as the primary visual component of the page. The new Twitter profile similarly features a prominent header photo centered over the tweet stream at the top of the page. According to Twitter’s blog, the new profile will “help you get to know people better through their pictures.” Not only is the header [...]
If design concepts seem like Lorem ipsum to you, take our crash course with these great design tips! 1. Spacing Less is more! The basic mentality for most people is “fill the space”, which leads to things looking messy and cluttered. Allow images and text to breathe. White space in your design will draw the eye to more important components. If your layout is unorganized, the reader won’t know what to focus on and you run the risk of losing your main message. Essential as it is to leave space amongst design elements, it is also important to stay clear [...]
If you’re thinking about a website redesign project, you might think your first decisions involve picking a color palette, choosing typeface styles, and navigational settings. However, what’s often neglected is really the most important part: the content. Defining the effective and valuable content you plan to provide to visitors should always precede whatever design decisions you make, and will enhance your website design process by providing the design team with a clear focus and vision for your site. Establishing the strength of your content and defining a process for creating future content is where the discipline of content strategy comes in. [...]
As an internet marketing agency, we always stress to our clients the importance of including a strong call to action on their web pages. A call to action (CTA) is a short phrase that urges web visitors to perform a desired action. “Sign up today”, “Call now”, “Download”, “Buy now”, etc. are all good examples of CTA’s. A clear and effective CTA will help capture leads and turn web visitors into sales or prospects. We have created the below infographic to help you get started on creating effective CTA buttons. Depending on your business goals, different CTA’s will be appropriate [...]
What is a QR code? You’ve probably seen a QR code on an ad in the pages of your favorite magazine, the back of your cereal box, or maybe even the digital boarding pass for your last flight. QR, or “quick response,” codes resemble barcodes and, like a barcode, they can be quickly scanned to access information. Unlike barcodes, however, QR codes can store almost unlimited amounts of data and can be used for many different functions. The primary function of a QR code is linking to digital content. Most often QR codes are used to link to a company’s [...]
What is a Landing Page? When executing an online marketing strategy, it’s important to understand that getting visitors to your website is simply not enough to secure a click into a customer. Where the visitor lands on your website is as equally important as the initial ad or call to action that led them there. Landing pages are the first place a web visitor lands after clicking through any form of online campaign – whether it be pay per click advertising, social media internet marketing campaigns, QR codes, or other tactics that drive people to visit your website. Landing pages [...]
