Category: Social Media

Snapchat: To sell or not to sell?

Snapchat’s Decision Not To Sell: Crazy or Brilliant?

Snapchat, a photo-sharing app created in 2011 by Evan Spiegel and Bobby Murphy, became a trending topic worldwide this week when they turned down Facebook’s $3 BILLION acquisition offer. A debate quickly ensued between Whole Brainiacs Jamie and Sam as to whether Snapchat made the best decision. Sam is against Snapchat’s decision not to sell, while Jamie thinks they made the right decision. To Sell or Not to Sell? Jamie: No don’t sell! “Snapchat is succeeding because it is the anti-Facebook.” Snapchat knows its audience. After almost 10 years of existence, Facebook’s users have grown up from college kids to [...]

Inbound Haiku

The Haiku Guide to Inbound Marketing

Landing pages, social media, blogging, calls-to-action, content — there’s a lot to remember when assembling your marketing strategy. Ever wish you had a fast list of tips? Well, we’re here to help. You’ve probably come across a haiku at some point, but here’s a little background info for the uninitiated: haiku is an unrhymed Japanese poetic form comprised of three lines of 5, 7, and 5 syllables. Haikus are meant to convey a single image or idea, making them perfect for tiny bits of inbound marketing advice. Store them in your brain and conjure them up when you need a [...]

Inbound Success

4 Reasons Your Inbound Marketing Will Succeed

We’re all looking for ways to make our inbound strategies as successful as possible. Along the way, we’re bound to discover some absolute no-nos — which is why this article is so important. But it’s also important to realize what you’re doing right, and why it’s helping you generate and nurture leads. That’s why we’ve compiled these four reasons your marketing strategy is on its way to the top. Using Relevant Keywords Good news: the age of overzealous keyword insertion is over! Now, if you’re writing readable, valuable content with keywords that flow naturally, you’re well on your way to [...]

Google+ icon

A Plus For Your Business: Google+

After the recent Google+ updates were rolled out, some of the Whole Brainers conducted a quick survey among their Facebook friends to find out what they thought about them. While most of our respondents reported having a Google+ account, we were surprised to learn that very few ever use it: “I actually like the photo sharing on Google+ better than Facebook, and it’s so integrated into Google you almost can’t help but use it….but yeah, it mostly sits dormant cuz [sic] everyone is over here [Facebook] with their questions and witty observations and meaningless links.” Perhaps most people don’t use [...]

Social-Media-Tip-of-the-Week

Social Media Strategy: 5 Time-Saving Tips

What makes for a successful inbound marketing strategy? Building relationships with your customers by educating them and offering them great content! One channel for building these relationships is through social media marketing. This type of marketing is an excellent way to circulate your content offers, provide links to optimized landing pages, and nurture your leads. Essentially, social media allows you to spread your inbound marketing as far as possible, exposing your business to a much wider audience than traditional marketing tactics would allow. Here are a few statistics showcasing why you need to make time to develop a well-thought-out, content-driven social [...]

Pinning down your business

Pinterest: Pinning Down Your Business

If your business has delved into social media marketing, you’re already cozy with Facebook, Twitter, and perhaps even LinkedIn. You’re not alone. Over 80% of small businesses use Facebook to reach their audience. Many also reply on LinkedIn and Twitter. As the three most popular social media platforms in the world, they’re accessed by millions of people every day. And that number continues to grow. In fact, Twitter celebrated a user increase of 150% last year! Make Your Brand More Visual Just beyond the Big Three is the whimsical, image-driven Pinterest. Once considered to be a glorified recipe book, the [...]

Hashtags for Facebook

Hashtags: Coming To A Facebook Near You

They’re the most ubiquitous and clickable symbol in the social media landscape. You’ve probably seen them posted by misinformed Facebook users, but they really don’t belong on your News Feed, and you can’t even click them. But now, hashtags are coming to Facebook! Whether this news is cause for jubilation or despair (the use of hashtags on Facebook was the subject of a polarizing debate long before this week’s announcement), Facebook’s new support for the hashtag will allow you to enhance your company’s social media strategy. They’re Clickable Although people have been using hashtags on Facebook for months, the new [...]

Consistant Voice Across all Platforms

Communicating With A Single Voice

Each section of a choir is responsible for its own tonality, volume, and range of notes. If you could only hear the altos sing their part of Mozart’s Requiem, it might be difficult to identify the music. But really good singers know how to blend their voices with the other sections of the chorus so that the audience encounters the music as if they’re only hearing the sound of one voice. This is the kind of experience that you’ll want to offer your customers as you take your company onto the social media stage of Facebook, Linkedin, Twitter, Pinterest, Google+, [...]

Google+ Named Second Most-Used Social Media Platform

Google Plus Is Second To One

Suffering from Facebook fatigue? Getting tired of Twitter? Despair not. You can restore your dwindling supply of social media energy by switching to Google+, just named the second most-used social media platform worldwide by GlobalWebIndex. While Google+ has only half the active users of first place Facebook, it can boast of attracting 500,000 more users than Twitter, which ranked number 4 on the list. If you’re like us, you probably have a Google+ account, but you don’t really use it. Well, it’s time for all of us to start visiting Google+ more often, because who wouldn’t want to take advantage [...]

Foursquare for business

FourSquare For Business

Looking for that great Thai restaurant in town, but don’t know which one to pick? Tough decision, but, like most things in life today, there’s an app for that. And it’s called FourSquare. If you’re unfamiliar with FourSquare, you’re really missing out on an easy way to find the best restaurants, art galleries, stores, museums, and nightspots – to name a few. You know they’re the best, because FourSquare selections are based not only on what your friends think, but also on expert opinion. FourSquare For You Let’s say that you own a restaurant. When a customer walks in the [...]