We’ve all done it. Gone to a website with our mobile smart phone or iPad, only to discover that the website isn’t mobile-friendly. Constantly squinting, enlarging the screen, and pressing the wrong links gets tiring – real fast! Does your website allow visitors to browse your goods and services? Good for you. But if your site isn’t mobile-enabled, it isn’t good enough. People aren’t walking the streets with their laptops or desktops; they’re on their mobile phones and iPads, ready to buy, and frustrated when your site isn’t accessible to them! Top 3 Reasons to Optimize your Website for Mobile [...]
Category: SEO
If you’re like us, then you know how satisfying it is to see your company’s name control the first few pages of a Google or Bing search. You know that ranking highly in the first few pages will increase the number of visitors to your site, and in turn, hopefully increase the number of customers. However, are you sure that all the information found in such searches is positive? A recent blog post by V3 Integrated Marketing explored the idea that maybe not all news is good news. This post looked beyond standard search engine optimization (SEO) and explored the concept [...]
You may have heard the term “inbound marketing” thrown around recently. As an internet marketing agency, we use inbound marketing tactics daily, for our clients and for our own internal marketing efforts. But what is “inbound marketing”, anyway? And how does it differ from traditional marketing techniques? Traditional marketing techniques involve things like advertisements, billboards, and cold calling which can be costly and often ineffective. Since your message is going out to all sorts of people who don’t necessarily want your product or are not ready to buy, traditional marketing can often feel like a shot in the dark. Inbound [...]
Working in the world of digital marketing I am often asked for the “secret recipe” for Search Engine Optimization (SEO). While there is not a simple, secret ingredient needed for optimizing a website, sometimes it is what you are doing that can hurt your ranking more than help. 1. Only Feeding Engines While search engine optimization is important, your visitors matter most. Many websites go over the top with copy or links meant for search engines. Countless home pages have paragraphs of what could be referred to as “SEO copy” below the footer at the very bottom of the page. [...]
Overwhelmed by the vast world of Internet marketing? Don’t have a big marketing department or budget? The Whole Brain Group can help with its Search Marketing Basics seminar! This FREE web-based session will give you an overview of search engine marketing, including search engine optimization, paid search advertising, and social media. You will have the chance to pose questions and we’ll talk at whatever level is comfortable for the people that show up. At our web-based seminar, you’ll learn such things as: What is search marketing and how can it help me Is “natural”/”organic” search really free? What is the [...]
Have you set up a Google+ account for your business yet? Now might be the right time. Google announced yesterday that all Google Place pages would be transitioned to Google+ Local pages. As a business owner, you will see that more information about your company is visible right from the search page. Your photos and reviews (if you have received any) have prominent placement below the map. The Google+ Local page itself also puts a high premium on images and reviews. The review system has changed from the 1-5 stars rating to a 0-30 rating from Zagat, whom Google merged [...]
Google has recently launched a new algorithm change, called the “Penguin update.” According to Google: “The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines…this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content.” So, what does this mean for you and your company’s PageRank? Marketers and business owners consistently create content and count on SEO for top rank on Google Search, but content is now being crawled in a slightly different way. While keyword use and placement is still important, being found on Google Search will require a little more [...]
Client Overview: Hayden-McNeil Publishing provides course-specific instructional materials with the highest quality and best value for college instructors and students. Hayden-McNeil is leveraging new ways to marry their print publishing with digital methods. Client Goals: As a primary sponsor of the Biennial Conference on Chemical Education (BCCE), to be held July 29 – August 2, 2012 at Penn State University, Hayden-McNeil recognized an opportunity to employ the use of digital while increasing efficiency and enhancing the experience of conference attendees. The goal was to launch a digital version of the conference guide featuring information for attendees months in advance of [...]
The folks over at Unbounce recently shared this great infographic from DivvyHQ outlining the 12 steps any savvy marketer should follow after writing a new blog post! Best of all, it doubles as a checklist, so you can print it out, laminate it, and keep it by your desk for reference. If you’re looking for an easy way to manage your content ideas, editorial team, production process and deadlines, DivvyHQ is a cool web-based tool to help you make sure you follow these steps every time you blog. Of course, you can also hire a team of smart marketers to handle these [...]
I hate it when I find a great article on a website or blog, but there’s no way to share the content easily. This morning, I found a wonderful article about company culture, but to share it via twitter I had to go through several annoying steps: Open another window to login to twitter Copy and paste the title of the article over to twitter Copy and paste the URL of the article over to twitter Hunt around on the author’s website for their twitter handle to credit them After all that, I didn’t bother with sharing to LinkedIn & [...]
If you’re like us, then you know how satisfying it is to see your company’s name control the first few pages of a Google or Bing search. You know that ranking highly in the first few pages will increase the number of visitors to your site, and in turn, hopefully increase the number of customers. However, are you sure that all the information found in such searches is positive? A recent blog post by V3 Integrated Marketing explored the idea that maybe not all news is good news. This post looked beyond standard search engine optimization (SEO) and explored the concept [...]
You may have heard the term “inbound marketing” thrown around recently. As an internet marketing agency, we use inbound marketing tactics daily, for our clients and for our own internal marketing efforts. But what is “inbound marketing”, anyway? And how does it differ from traditional marketing techniques? Traditional marketing techniques involve things like advertisements, billboards, and cold calling which can be costly and often ineffective. Since your message is going out to all sorts of people who don’t necessarily want your product or are not ready to buy, traditional marketing can often feel like a shot in the dark. Inbound [...]
Working in the world of digital marketing I am often asked for the “secret recipe” for Search Engine Optimization (SEO). While there is not a simple, secret ingredient needed for optimizing a website, sometimes it is what you are doing that can hurt your ranking more than help. 1. Only Feeding Engines While search engine optimization is important, your visitors matter most. Many websites go over the top with copy or links meant for search engines. Countless home pages have paragraphs of what could be referred to as “SEO copy” below the footer at the very bottom of the page. [...]
Overwhelmed by the vast world of Internet marketing? Don’t have a big marketing department or budget? The Whole Brain Group can help with its Search Marketing Basics seminar! This FREE web-based session will give you an overview of search engine marketing, including search engine optimization, paid search advertising, and social media. You will have the chance to pose questions and we’ll talk at whatever level is comfortable for the people that show up. At our web-based seminar, you’ll learn such things as: What is search marketing and how can it help me Is “natural”/”organic” search really free? What is the [...]
Have you set up a Google+ account for your business yet? Now might be the right time. Google announced yesterday that all Google Place pages would be transitioned to Google+ Local pages. As a business owner, you will see that more information about your company is visible right from the search page. Your photos and reviews (if you have received any) have prominent placement below the map. The Google+ Local page itself also puts a high premium on images and reviews. The review system has changed from the 1-5 stars rating to a 0-30 rating from Zagat, whom Google merged [...]
Google has recently launched a new algorithm change, called the “Penguin update.” According to Google: “The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines…this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content.” So, what does this mean for you and your company’s PageRank? Marketers and business owners consistently create content and count on SEO for top rank on Google Search, but content is now being crawled in a slightly different way. While keyword use and placement is still important, being found on Google Search will require a little more [...]
Client Overview: Hayden-McNeil Publishing provides course-specific instructional materials with the highest quality and best value for college instructors and students. Hayden-McNeil is leveraging new ways to marry their print publishing with digital methods. Client Goals: As a primary sponsor of the Biennial Conference on Chemical Education (BCCE), to be held July 29 – August 2, 2012 at Penn State University, Hayden-McNeil recognized an opportunity to employ the use of digital while increasing efficiency and enhancing the experience of conference attendees. The goal was to launch a digital version of the conference guide featuring information for attendees months in advance of [...]
The folks over at Unbounce recently shared this great infographic from DivvyHQ outlining the 12 steps any savvy marketer should follow after writing a new blog post! Best of all, it doubles as a checklist, so you can print it out, laminate it, and keep it by your desk for reference. If you’re looking for an easy way to manage your content ideas, editorial team, production process and deadlines, DivvyHQ is a cool web-based tool to help you make sure you follow these steps every time you blog. Of course, you can also hire a team of smart marketers to handle these [...]
I hate it when I find a great article on a website or blog, but there’s no way to share the content easily. This morning, I found a wonderful article about company culture, but to share it via twitter I had to go through several annoying steps: Open another window to login to twitter Copy and paste the title of the article over to twitter Copy and paste the URL of the article over to twitter Hunt around on the author’s website for their twitter handle to credit them After all that, I didn’t bother with sharing to LinkedIn & [...]
