If your business has delved into social media marketing, you’re already cozy with Facebook, Twitter, and perhaps even LinkedIn. You’re not alone. Over 80% of small businesses use Facebook to reach their audience. Many also reply on LinkedIn and Twitter. As the three most popular social media platforms in the world, they’re accessed by millions of people every day. And that number continues to grow. In fact, Twitter celebrated a user increase of 150% last year! Make Your Brand More Visual Just beyond the Big Three is the whimsical, image-driven Pinterest. Once considered to be a glorified recipe book, the [...]
Category: Pinterest
Our mission here at the Whole Brain Group is to help growing businesses develop and execute successful digital marketing plans. Part of that mission involves providing businesses with the tools they need to get started. When we published our first sensible marketing tool on the Whole Brain Group blog, we had no idea what a huge hit it would be. The Sensible Social Media Marketing Checklist for Businesses was so successful we decided to create a series of Sensible Checklists to help businesses stop setting crazy goals for themselves. The new Sensible Social Media Toolkit brings these checklists together for one easy download! It includes: [...]
Pinterest recently launched a 30-day, holiday inspired calendar highlighting celebrity and business pin boards. The calendar, “30 Days Of Pinspiration” (kicked off on November 20th with a board curated by celebrity talk show host Katie Couric. Couric’s board, “My Thanksgiving Traditions – Now & Then!,” is a look at the journalist’s favorite Thanksgiving recipes, decor, traditions, etc. Each business day until January 4th, a new board will be posted. Pinterest promises many exciting boards to come, compiled by the likes of celebrity chef Paula Deen and Fortune 500 company Starbucks. “30 Days of Pinspiration” comes shortly after Pinterest announced another new [...]
In the fast-paced world of social media, social networks are ever-evolving to keep up with the pressure to stay relevant. Major players such as Facebook and Twitter are almost constantly rolling out new features and updates in order to stay abreast of current trends and demands. The latest in this stream of demands is monetization – internet marketers are increasingly turning to social networks to reach consumers and turn a profit. To meet those demands Facebook and Pinterest have introduced some new features focusing on business and brands. Facebook Pages Feed If you look at your Facebook home page you [...]
Pinterest isn’t just for sharing great recipes and craft ideas. It can also be the perfect place to sell your products. If you are able to display your wares visually, then Pinterest is probably right for you! Create boards that not only showcase your business, but also reflect the interests of your target audience. For example, if you sell Fair Trade Goods, then perhaps you should create boards that highlight the culture of the countries from which you purchase your products. One of our favorite features that is exclusive to Pinterest is the price option. As you can see in [...]
If we were to pick one overarching theme in social media for 2012, it has to be the elevated focus on images. Pinterest is the hottest new social network to emerge this year, and is the most image-based social network to date. The popularity of Pinterest has inspired the rest of the world to place an increased emphasis on visual content, and more businesses are taking advantage of these trends to add a little excitement to their marketing content. Infographics gone wild Infographics have been around for a few years, but as you can see in this graph, their popularity skyrocketed [...]
Our first infographic, The Sensible Social Media Marketing Checklist for Businesses, was such a huge hit that we expanded and updated it to include even more social media channels! Version 2.0 includes Facebook, LinkedIn, Twitter, Pinterest, YouTube and Google+. If you find yourself stumped at the prospect of using social media marketing to promote your business, our simple guide can help. Follow these easy suggestions to create a consistent social media internet marketing presence on multiple channels. Download a printable version of this social media checklist Next steps: Download a Printable Version of this Checklist to use as a reference Register now for our [...]
At some point recently, you have probably heard of the new social media craze, Pinterest. It has been written up in The Wall Street Journal, Time Magazine, and Mashable as well as many other notable blogs and columns. But you might be wondering to yourself, how do I use it and can I use this for my business? Pinterest is a website where users can create virtual bulletin boards, filled with pins of their interests: recipes, quotes, fashions, anything their social media loving heart desires. In an arena where positive pin etiquette is encouraged, Pinterest is an upbeat social media [...]
Our mission here at the Whole Brain Group is to help growing businesses develop and execute successful digital marketing plans. Part of that mission involves providing businesses with the tools they need to get started. When we published our first sensible marketing tool on the Whole Brain Group blog, we had no idea what a huge hit it would be. The Sensible Social Media Marketing Checklist for Businesses was so successful we decided to create a series of Sensible Checklists to help businesses stop setting crazy goals for themselves. The new Sensible Social Media Toolkit brings these checklists together for one easy download! It includes: [...]
Pinterest recently launched a 30-day, holiday inspired calendar highlighting celebrity and business pin boards. The calendar, “30 Days Of Pinspiration” (kicked off on November 20th with a board curated by celebrity talk show host Katie Couric. Couric’s board, “My Thanksgiving Traditions – Now & Then!,” is a look at the journalist’s favorite Thanksgiving recipes, decor, traditions, etc. Each business day until January 4th, a new board will be posted. Pinterest promises many exciting boards to come, compiled by the likes of celebrity chef Paula Deen and Fortune 500 company Starbucks. “30 Days of Pinspiration” comes shortly after Pinterest announced another new [...]
In the fast-paced world of social media, social networks are ever-evolving to keep up with the pressure to stay relevant. Major players such as Facebook and Twitter are almost constantly rolling out new features and updates in order to stay abreast of current trends and demands. The latest in this stream of demands is monetization – internet marketers are increasingly turning to social networks to reach consumers and turn a profit. To meet those demands Facebook and Pinterest have introduced some new features focusing on business and brands. Facebook Pages Feed If you look at your Facebook home page you [...]
Pinterest isn’t just for sharing great recipes and craft ideas. It can also be the perfect place to sell your products. If you are able to display your wares visually, then Pinterest is probably right for you! Create boards that not only showcase your business, but also reflect the interests of your target audience. For example, if you sell Fair Trade Goods, then perhaps you should create boards that highlight the culture of the countries from which you purchase your products. One of our favorite features that is exclusive to Pinterest is the price option. As you can see in [...]
If we were to pick one overarching theme in social media for 2012, it has to be the elevated focus on images. Pinterest is the hottest new social network to emerge this year, and is the most image-based social network to date. The popularity of Pinterest has inspired the rest of the world to place an increased emphasis on visual content, and more businesses are taking advantage of these trends to add a little excitement to their marketing content. Infographics gone wild Infographics have been around for a few years, but as you can see in this graph, their popularity skyrocketed [...]
Our first infographic, The Sensible Social Media Marketing Checklist for Businesses, was such a huge hit that we expanded and updated it to include even more social media channels! Version 2.0 includes Facebook, LinkedIn, Twitter, Pinterest, YouTube and Google+. If you find yourself stumped at the prospect of using social media marketing to promote your business, our simple guide can help. Follow these easy suggestions to create a consistent social media internet marketing presence on multiple channels. Download a printable version of this social media checklist Next steps: Download a Printable Version of this Checklist to use as a reference Register now for our [...]
At some point recently, you have probably heard of the new social media craze, Pinterest. It has been written up in The Wall Street Journal, Time Magazine, and Mashable as well as many other notable blogs and columns. But you might be wondering to yourself, how do I use it and can I use this for my business? Pinterest is a website where users can create virtual bulletin boards, filled with pins of their interests: recipes, quotes, fashions, anything their social media loving heart desires. In an arena where positive pin etiquette is encouraged, Pinterest is an upbeat social media [...]
