Are you interested in trying a pay per click advertising campaign to increase your business? Don’t make these common mistakes when setting up your PPC strategy. Instead, be sure to follow our tips to ensure strong pay per click optimization. 1. Using too many keywords Too many keywords within one ad group can invite a lot of unwanted and variable traffic. Not only will a portion of these visitors be unqualified, but the extra clicks will accrue unnecessary costs. Choose your keywords carefully. When building out campaigns and ad groups, be sure to group closely related keywords to relevant [...]
Category: paid search
Overwhelmed by the vast world of Internet marketing? Don’t have a big marketing department or budget? The Whole Brain Group can help with its Search Marketing Basics seminar! This FREE web-based session will give you an overview of search engine marketing, including search engine optimization, paid search advertising, and social media. You will have the chance to pose questions and we’ll talk at whatever level is comfortable for the people that show up. At our web-based seminar, you’ll learn such things as: What is search marketing and how can it help me Is “natural”/”organic” search really free? What is the [...]
Learn about search engine optimization, Google Analytics, social media, and pay per click advertising in these interactive sessions at The Whole Brain Group! Classes & Dates: Donuts & Search Engine Marketing Basics (Friday, April 27th: 9:00-10:30am) Introduction to Google Analytics (Tuesday, May 8: 12:00 – 1:30pm) Introduction to Pay-Per-Click Marketing for Growing Businesses (Tuesday, May 22: 9:00-10:30am) Donuts & Search Engine Marketing Basics (Friday, May 25th: 9:00-10:30am) Half-Day Workshop: Social Media Strategies for Owners and Chief Marketing Officers of Growing Companies (Tuesday, May 29th: 9:00am-1:00pm) Donuts & Search Engine Marketing (Friday, June 29th: 9:00-10:30am) Through our classes and events, The [...]
Have you considered how your bottom-line would be impacted if your company’s website had increased traffic? Wouldn’t it be great if there were a way to drive targeted leads to your website while tracking the exact ROI of your online advertising spend? The good news is that in today’s digital marketing world, there are methods like Google AdWords that can be put to work to achieve these exact results for your business. Google AdWords campaigns are one of the most effective ways today to make Google work for your business and increase traffic to your site. The number of people [...]
Saline Lectronics is a leading PCB assembly house in Saline Michigan. They came to the Whole Brain Group for a “website makeover” — looking for a site that was easier to keep updated, and whose image matched the growth and success of the company. In addition to refreshing the design, Whole Brain Group revamped the website’s navigation by implementing drop-down menus to make each page of the website much easier to find. Since Saline Lectronics had a well-established SEO strategy, Whole Brain Group migrated their key words and tags within the website’s content, and made sure that Google Analytics [...]
We’re pleased to announce that Whole Brain Group is one of the sponsors of the 2011 Search Marketing Workshop for Michigan Businesses on November 11, 2011 at the Eagle Crest Conference Center! Presented by the Eastern Michigan University College of Business, the event will provide concrete steps for business owners and marketers to find web leads and convert them to customers. Attendees will spend a half day with colleagues, the region’s top search marketing professionals, and members of the region’s premiere, university-based search marketing program. You’ll learn… How to assess your website’s current and potential revenue drivers How to attract [...]
Overwhelmed by the vast world of Internet marketing? Don’t have a big marketing department or budget? The Whole Brain Group can help with its Search Marketing Basics seminar! This FREE web-based session will give you an overview of search engine marketing, including search engine optimization, paid search advertising, and social media. You will have the chance to pose questions and we’ll talk at whatever level is comfortable for the people that show up. At our web-based seminar, you’ll learn such things as: What is search marketing and how can it help me Is “natural”/”organic” search really free? What is the [...]
Learn about search engine optimization, Google Analytics, social media, and pay per click advertising in these interactive sessions at The Whole Brain Group! Classes & Dates: Donuts & Search Engine Marketing Basics (Friday, April 27th: 9:00-10:30am) Introduction to Google Analytics (Tuesday, May 8: 12:00 – 1:30pm) Introduction to Pay-Per-Click Marketing for Growing Businesses (Tuesday, May 22: 9:00-10:30am) Donuts & Search Engine Marketing Basics (Friday, May 25th: 9:00-10:30am) Half-Day Workshop: Social Media Strategies for Owners and Chief Marketing Officers of Growing Companies (Tuesday, May 29th: 9:00am-1:00pm) Donuts & Search Engine Marketing (Friday, June 29th: 9:00-10:30am) Through our classes and events, The [...]
Have you considered how your bottom-line would be impacted if your company’s website had increased traffic? Wouldn’t it be great if there were a way to drive targeted leads to your website while tracking the exact ROI of your online advertising spend? The good news is that in today’s digital marketing world, there are methods like Google AdWords that can be put to work to achieve these exact results for your business. Google AdWords campaigns are one of the most effective ways today to make Google work for your business and increase traffic to your site. The number of people [...]
Saline Lectronics is a leading PCB assembly house in Saline Michigan. They came to the Whole Brain Group for a “website makeover” — looking for a site that was easier to keep updated, and whose image matched the growth and success of the company. In addition to refreshing the design, Whole Brain Group revamped the website’s navigation by implementing drop-down menus to make each page of the website much easier to find. Since Saline Lectronics had a well-established SEO strategy, Whole Brain Group migrated their key words and tags within the website’s content, and made sure that Google Analytics [...]
We’re pleased to announce that Whole Brain Group is one of the sponsors of the 2011 Search Marketing Workshop for Michigan Businesses on November 11, 2011 at the Eagle Crest Conference Center! Presented by the Eastern Michigan University College of Business, the event will provide concrete steps for business owners and marketers to find web leads and convert them to customers. Attendees will spend a half day with colleagues, the region’s top search marketing professionals, and members of the region’s premiere, university-based search marketing program. You’ll learn… How to assess your website’s current and potential revenue drivers How to attract [...]
