Category: LinkedIn

Social Media Toolkit

WBG Announces a New Resource: Sensible Social Media Toolkit for Businesses

Our mission here at the Whole Brain Group is to help growing businesses develop and execute successful digital marketing plans. Part of that mission involves providing businesses with the tools they need to get started. When we published our first sensible marketing tool on the Whole Brain Group blog, we had no idea what a huge hit it would be. The Sensible Social Media Marketing Checklist for Businesses was so successful we decided to create a series of Sensible Checklists to help businesses stop setting crazy goals for themselves. The new Sensible Social Media Toolkit brings these checklists together for one easy download! It includes: [...]

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LinkedIn Adds New Volunteer Experience & Causes Section

Are you looking to highlight the outreach and volunteer work you do in the community? LinkedIn has recently added a new “Volunteer Experience & Causes” section, where members can feature volunteer positions, causes or organizations they support. Volunteering is great way to support your community and get your business out in front of potential clients. Here at The Whole Brain Group, we support many nonprofit organizations with our time and talent. Many of our team members volunteer on boards and committees, and we frequently donate professional services like graphic design and web development. If you do the same at your [...]

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Sensible Social Media Checklist v2.0 now available en Français!

Ever since we released our Sensible Social Media Checklist Infographic a few weeks ago, we’ve been flattered and excited to see it being shared all over the world – in Germany, France, Italy, Portugal, Indonesia, and Canada!  As of this morning, over 1100 people had downloaded the checklist, and it’s been featured in over 80 different blogs around the world. Earlier this week, we were contacted by Mathieu Chevalier from Creation Synergia in Quebec, asking our permission to translate our infographic into French. We thought this was an idea fantastique and decided to collaborate with him to design a new [...]

Sensible Social Media Marketing Checklist v2.0

Sensible Social Media Checklist for Business v.2.0 [INFOGRAPHIC]

Our first infographic, The Sensible Social Media Marketing Checklist for Businesses, was such a huge hit that we expanded and updated it to include even more social media channels! Version 2.0 includes Facebook, LinkedIn, Twitter, Pinterest, YouTube and Google+. If you find yourself stumped at the prospect of using social media marketing to promote your business, our simple guide can help. Follow these easy suggestions to create a consistent social media internet marketing presence on multiple channels. Download a printable version of this social media checklist   Next steps: Download a Printable Version of this Checklist to use as a reference Register now for our [...]

Social Media News Report

Social Media Marketing News Report: All the latest buzz!

There have been some recent developments in the past few weeks that might affect how you interact with your social media marketing channels. Check out our round-up of the latest social media news: Facebook Updates Email Addresses, adds Comment Editing Facebook was recently in the news for suddenly changing every member’s profile to display their ‘@facebook.com’ email address, instead of the user’s preferred email address. Email sent to your Facebook address would end up in your Facebook inbox. This was a sudden change for many users (including many who did not even know they had a @facebook.com email address). TIP: [...]

Sensible Social Media Checklist for Small Businesses

Sensible Social Media Checklist for Businesses v1.0 [INFOGRAPHIC]

ALERT!! The Sensible Social Media Checklist has been UPDATED to include Pinterest, YouTube, and Google+ – VIEW VERSION 2.0 Are you stumped by social media for your business? You probably already know you need  to promote your company via social media but many people find the process overwhelming. Don’t know how to start? Need help maintaining your social media momentum? Our new infographic, the The Sensible Social Media Checklist for Businesses can help. ALERT!! The Sensible Social Media Checklist has been UPDATED to include Pinterest, YouTube, and Google+ – VIEW VERSION 2.0 ALERT!! The Sensible Social Media Checklist has been [...]

Is Your Personal Brand Affecting Your Company Brand? (Part 2)

Read Part 1 So how can I create positive links? While you can’t control what others say about you, you can control what you put online about yourself. Take a look at your existing social media profiles, and ask yourself if you would be okay with how they appear to potential contacts. If you are not happy with what they would see, take a few moments and do a clean sweep of your profiles, or consider making them private for friends and family. Private pages are most often seen with Facebook, and even Twitter. Create a personal splash page to [...]

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5 Essential Elements of a Great LinkedIn Company Profile Page

If you’re a business owner, you probably have a personal LinkedIn profile, but haven’t paid much attention to your Company Page on LinkedIn.  Many companies have profiles that are left over from the early days of LinkedIn when anyone associated with your company could create or edit the profile, which means that information is frequently in accurate or outdated.  These days, the security settings on LinkedIn Company Pages can be restricted to authorized administrators, and a lot of new features have been added to help companies market themselves on LinkedIn. If you haven’t looked at your Company Page on LinkedIn [...]