Category: Internet Marketing

Deque's approach to web accessibility

From the Experts: Deque’s Approach to Web Accessibility

As part of our continuing series on Accessible Marketing, we turn to our client, Deque Systems, who are experts in website accessibility. Deque invents accessibility software solutions and consults with large and small clients to make the web accessible to all. In this guest blog post, Deque shares advice on how to ensure accessible digital content. Taking a Full Circle Approach to Web Accessibility by Deque Systems More often than not, when a client comes to us they know that accessibility is something they need to address, but what they don’t know is how to do it or how it’s [...]

Fast Track Award Winners

The Whole Brain Group Receives Ann Arbor SPARK FastTrack Award

The Whole Brain Group is pleased to announce the receipt of Ann Arbor SPARK’s 2012 FastTrack Award for growth. The awards are given annually to businesses in Washtenaw county in order to recognize local business achievement. The Whole Brain Group was honored with the One-Year award, having met the requirements with revenue of at least $100,000 in 2008 and an annual growth rate of 20% in the past three years. The Whole Brain Group is committed to helping growing businesses develop and execute digital and inbound marketing strategies using their expertise in web design, development, social media, content, and pay-per-click [...]

So what is Inbound Marketing

Inbound Marketing Infographic: How to Increase Traffic & Convert Leads

Have you heard about inbound marketing yet? As an internet marketing agency, we use inbound marketing tactics daily, for our clients and for our own internal marketing efforts. But what is inbound marketing, anyway? And how does it differ from traditional marketing? Traditional techniques such as advertisements, billboards, and cold calling can be costly and often ineffective, and they don’t always reach the people who are looking for your services. Inbound marketing instead focuses on targeted techniques such as content creation, search marketing, and social media that help potential buyers find your business when they are ready to buy. This brings [...]

news from the whole brain group image

WBG’s Marisa Smith to speak at EMU’s Search Marketing Workshop

Marisa Smith, president and founder of internet marketing agency The Whole Brain Group, will be speaking at Eastern Michigan University’s Search Engine Marketing Workshop. The second annual workshop will be held on November 16 at the Marriott Eagle Crest Conference Center in Ypsilanti, Michigan. Marisa will be presenting the Lead Quantity vs. Lead Quality workshop along with Kevin Woodward, Director of Digital Strategy at re:group. Lead Quantity vs. Lead Quality: How to Determine Your Formula for Success A successful lead generation strategy places equal weight on generating the right quantity of leads to meet your sales goals, as well as [...]

TwitterProfile

Get The Most Out Of Your New Twitter Profile

Earlier this week Twitter launched a new profile page design in an apparent  effort to stay abreast of the current visual trend. Following the lead set by fellow social media giants Facebook and Google+, Twitter is turning its focus to images. Both Facebook and Google+ recently rolled out new profile designs featuring cover photos as the primary visual component of the page. The new Twitter profile similarly features a prominent header photo centered over the tweet stream at the top of the page. According to Twitter’s blog, the new profile will “help you get to know people better through their pictures.” Not only is the header [...]

Tweet Chat logo

Tips For Creating and Hosting Tweet Chats For Business [INFOGRAPHIC]

A Tweet Chat is a public Twitter conversation on a specific day/time about a specific topic using a unique hashtag. Hosting a Tweet Chat shows thought leadership in your industry, can drive traffic to your website, promote your overall marketing message, and help you engage directly with your customer base. Follow our tips to create one for your business. (To download a PDF version of the Checklist, please click on the image.) Next steps: Embed this Checklist on your blog using the embed code below. Download our Sensible Blogging Checklist too! Register for one of our free webinars, Internet Marketing 101: Social Media Basics, [...]

Inbound Marketing

Why You Should Embrace Inbound Marketing [INFOGRAPHIC]

Here at The Whole Brain Group, we have become evangelists for inbound marketing, which involves creating and circulating valuable content to drive new website visitors and convert leads into customers. These techniques have proven to be invaluable for our clients as well as our own internal marketing strategy. We recently came across a great infographic from our friends at Hubspot that highlights the many great reasons why you should use inbound marketing. (Click on the infographic to see the original post and access a larger version.) Building the Sales and Marketing Machine of the Future Infographic From: HubSpot Marketing Software [...]

Infographic-logo

ROI: How Infographics Can Help Your Business [INFOGRAPHIC]

With the infographic craze in full-swing, you might ask: Are infographics just a pretty way of displaying data, or will they actually benefit my business? Earlier this summer we published a Sensible Social Media Checklist for Business. The first version of the infographic was published on June 15th and included Facebook, Linked-In, and Twitter. The popularity of the graphic prompted us to publish a second version of the checklist to include even more social media channels – specifically Pinterest, YouTube, and Google+. The second version of our infographic went online on July 19th, and was even more successful! Hundreds of bloggers [...]

Create valuable and useful content

Improve Your Website & Messaging with Content Strategy

If you’re thinking about a website redesign project, you might think your first decisions involve picking a color palette, choosing typeface styles, and navigational settings. However, what’s often neglected is really the most important part: the content. Defining the effective and valuable content you plan to provide to visitors should always precede whatever design decisions you make, and will enhance your website design process by providing the design team with a clear focus and vision for your site. Establishing the strength of your content and defining a process for creating future content is where the discipline of content strategy comes in. [...]

Call to Action: 4 Great Tips

The Call to Action: Turn Website Visitors into Customers [INFOGRAPHIC]

As an internet marketing agency, we always stress to our clients the importance of including a strong call to action on their web pages.  A call to action (CTA) is a short phrase that urges web visitors to perform a desired action. “Sign up today”, “Call now”, “Download”, “Buy now”, etc. are all good examples of CTA’s. A clear and effective CTA will help capture leads and turn web visitors into sales or prospects. We have created the below infographic to help you get started on creating effective CTA buttons. Depending on your business goals, different CTA’s will be appropriate [...]