Have you heard about inbound marketing yet? As an internet marketing agency, we use inbound marketing tactics daily, for our clients and for our own internal marketing efforts. But what is inbound marketing, anyway? And how does it differ from traditional marketing? Traditional techniques such as advertisements, billboards, and cold calling can be costly and often ineffective, and they don’t always reach the people who are looking for your services. Inbound marketing instead focuses on targeted techniques such as content creation, search marketing, and social media that help potential buyers find your business when they are ready to buy. This brings [...]
Category: infographic
With the elevated focus on images in social media, creating strong visual content is becoming increasingly important. Many businesses are embracing infographics as a key component of their internet marketing plans. We recently published a post discussing the astonishing ROI, or “Return on Infographics,” that we have experienced first-hand here at Whole Brain Group. But just why are infographics so popular? Here are 5 reasons why infographics are successful and why you should be using them for your business: 1) They are eye-catching. First and foremost, infographics will grab a customers attention. By nature, infographics should be graphically interesting and visually pleasing. An [...]
A Tweet Chat is a public Twitter conversation on a specific day/time about a specific topic using a unique hashtag. Hosting a Tweet Chat shows thought leadership in your industry, can drive traffic to your website, promote your overall marketing message, and help you engage directly with your customer base. Follow our tips to create one for your business. (To download a PDF version of the Checklist, please click on the image.) Next steps: Embed this Checklist on your blog using the embed code below. Download our Sensible Blogging Checklist too! Register for one of our free webinars, Internet Marketing 101: Social Media Basics, [...]
Here at The Whole Brain Group, we have become evangelists for inbound marketing, which involves creating and circulating valuable content to drive new website visitors and convert leads into customers. These techniques have proven to be invaluable for our clients as well as our own internal marketing strategy. We recently came across a great infographic from our friends at Hubspot that highlights the many great reasons why you should use inbound marketing. (Click on the infographic to see the original post and access a larger version.) Building the Sales and Marketing Machine of the Future Infographic From: HubSpot Marketing Software [...]
With the infographic craze in full-swing, you might ask: Are infographics just a pretty way of displaying data, or will they actually benefit my business? Earlier this summer we published a Sensible Social Media Checklist for Business. The first version of the infographic was published on June 15th and included Facebook, Linked-In, and Twitter. The popularity of the graphic prompted us to publish a second version of the checklist to include even more social media channels – specifically Pinterest, YouTube, and Google+. The second version of our infographic went online on July 19th, and was even more successful! Hundreds of bloggers [...]
As an internet marketing agency, we always stress to our clients the importance of including a strong call to action on their web pages. A call to action (CTA) is a short phrase that urges web visitors to perform a desired action. “Sign up today”, “Call now”, “Download”, “Buy now”, etc. are all good examples of CTA’s. A clear and effective CTA will help capture leads and turn web visitors into sales or prospects. We have created the below infographic to help you get started on creating effective CTA buttons. Depending on your business goals, different CTA’s will be appropriate [...]
Have you seen other companies using QR Codes and wondered how to use them yourself? We recently posted a basic introduction to QR codes, “What’s a QR Code and How Can My Business Use One?”, demonstrating how QR codes can help your business in its internet marketing plans. Effective QR campaigns can augment other marketing efforts such as social media and email campaigns to aid in your digital success. The infographic below visually outlines some of the QR code basics discussed in our original post. Next steps: Register now for our FREE webinar, Internet Marketing 101: Social Media Basics Share this [...]
Ever since we released our Sensible Social Media Checklist Infographic a few weeks ago, we’ve been flattered and excited to see it being shared all over the world – in Germany, France, Italy, Portugal, Indonesia, and Canada! As of this morning, over 1100 people had downloaded the checklist, and it’s been featured in over 80 different blogs around the world. Earlier this week, we were contacted by Mathieu Chevalier from Creation Synergia in Quebec, asking our permission to translate our infographic into French. We thought this was an idea fantastique and decided to collaborate with him to design a new [...]
Why Accessibility Matters Today marks the 22nd anniversary of the landmark Americans with Disabilities Act. You might wonder why an Ann Arbor web design and internet marketing firm is honoring the occasion. We have learned through many of our clients – Deque Systems, ASK Interfaces, and DreamMaker Bath & Kitchen of Ann Arbor, to name just a few, how important it is to make websites and technology accessible to all customers. We have created the below infographic to explain why accessibility is so important – for the good of your business, your customers, and for society at large. As we [...]
Our first infographic, The Sensible Social Media Marketing Checklist for Businesses, was such a huge hit that we expanded and updated it to include even more social media channels! Version 2.0 includes Facebook, LinkedIn, Twitter, Pinterest, YouTube and Google+. If you find yourself stumped at the prospect of using social media marketing to promote your business, our simple guide can help. Follow these easy suggestions to create a consistent social media internet marketing presence on multiple channels. Download a printable version of this social media checklist Next steps: Download a Printable Version of this Checklist to use as a reference Register now for our [...]
With the elevated focus on images in social media, creating strong visual content is becoming increasingly important. Many businesses are embracing infographics as a key component of their internet marketing plans. We recently published a post discussing the astonishing ROI, or “Return on Infographics,” that we have experienced first-hand here at Whole Brain Group. But just why are infographics so popular? Here are 5 reasons why infographics are successful and why you should be using them for your business: 1) They are eye-catching. First and foremost, infographics will grab a customers attention. By nature, infographics should be graphically interesting and visually pleasing. An [...]
A Tweet Chat is a public Twitter conversation on a specific day/time about a specific topic using a unique hashtag. Hosting a Tweet Chat shows thought leadership in your industry, can drive traffic to your website, promote your overall marketing message, and help you engage directly with your customer base. Follow our tips to create one for your business. (To download a PDF version of the Checklist, please click on the image.) Next steps: Embed this Checklist on your blog using the embed code below. Download our Sensible Blogging Checklist too! Register for one of our free webinars, Internet Marketing 101: Social Media Basics, [...]
Here at The Whole Brain Group, we have become evangelists for inbound marketing, which involves creating and circulating valuable content to drive new website visitors and convert leads into customers. These techniques have proven to be invaluable for our clients as well as our own internal marketing strategy. We recently came across a great infographic from our friends at Hubspot that highlights the many great reasons why you should use inbound marketing. (Click on the infographic to see the original post and access a larger version.) Building the Sales and Marketing Machine of the Future Infographic From: HubSpot Marketing Software [...]
With the infographic craze in full-swing, you might ask: Are infographics just a pretty way of displaying data, or will they actually benefit my business? Earlier this summer we published a Sensible Social Media Checklist for Business. The first version of the infographic was published on June 15th and included Facebook, Linked-In, and Twitter. The popularity of the graphic prompted us to publish a second version of the checklist to include even more social media channels – specifically Pinterest, YouTube, and Google+. The second version of our infographic went online on July 19th, and was even more successful! Hundreds of bloggers [...]
As an internet marketing agency, we always stress to our clients the importance of including a strong call to action on their web pages. A call to action (CTA) is a short phrase that urges web visitors to perform a desired action. “Sign up today”, “Call now”, “Download”, “Buy now”, etc. are all good examples of CTA’s. A clear and effective CTA will help capture leads and turn web visitors into sales or prospects. We have created the below infographic to help you get started on creating effective CTA buttons. Depending on your business goals, different CTA’s will be appropriate [...]
Have you seen other companies using QR Codes and wondered how to use them yourself? We recently posted a basic introduction to QR codes, “What’s a QR Code and How Can My Business Use One?”, demonstrating how QR codes can help your business in its internet marketing plans. Effective QR campaigns can augment other marketing efforts such as social media and email campaigns to aid in your digital success. The infographic below visually outlines some of the QR code basics discussed in our original post. Next steps: Register now for our FREE webinar, Internet Marketing 101: Social Media Basics Share this [...]
Ever since we released our Sensible Social Media Checklist Infographic a few weeks ago, we’ve been flattered and excited to see it being shared all over the world – in Germany, France, Italy, Portugal, Indonesia, and Canada! As of this morning, over 1100 people had downloaded the checklist, and it’s been featured in over 80 different blogs around the world. Earlier this week, we were contacted by Mathieu Chevalier from Creation Synergia in Quebec, asking our permission to translate our infographic into French. We thought this was an idea fantastique and decided to collaborate with him to design a new [...]
Why Accessibility Matters Today marks the 22nd anniversary of the landmark Americans with Disabilities Act. You might wonder why an Ann Arbor web design and internet marketing firm is honoring the occasion. We have learned through many of our clients – Deque Systems, ASK Interfaces, and DreamMaker Bath & Kitchen of Ann Arbor, to name just a few, how important it is to make websites and technology accessible to all customers. We have created the below infographic to explain why accessibility is so important – for the good of your business, your customers, and for society at large. As we [...]
Our first infographic, The Sensible Social Media Marketing Checklist for Businesses, was such a huge hit that we expanded and updated it to include even more social media channels! Version 2.0 includes Facebook, LinkedIn, Twitter, Pinterest, YouTube and Google+. If you find yourself stumped at the prospect of using social media marketing to promote your business, our simple guide can help. Follow these easy suggestions to create a consistent social media internet marketing presence on multiple channels. Download a printable version of this social media checklist Next steps: Download a Printable Version of this Checklist to use as a reference Register now for our [...]
