If you have a successful inbound marketing strategy in place, chances are pretty good that you’re starting to get more leads than you know what to do with. Bottom of the funnel leads are no-brainers: you should always follow up with people who call you, or who submit a web form to request a consultation or a price. But what do you do with all the people who have downloaded your eBooks and checklists? Your contact database or customer relationship management (CRM) system may be full of people who are on the verge of buying, and just need a little [...]
Category: inbound marketing
Sales and marketing go hand in hand. Without effective marketing, there are no prospects to sell your product to. Without sales people to convert those prospects into customers, marketing efforts are wasted. In a small company, sales and marketing functions are often the responsibility of one or two people with blended roles so the communication of goals and priorities is often simpler and clearer. But as an organization grows and teams begin to form, the lines of communication often begin to break down. It’s not uncommon for marketing teams to have very little knowledge of the sales process, and for [...]
A landing page’s only purpose is to prompt your website’s visitors to take action. Landing pages can be used to promote many things such as downloadable content, selling a product, or subscription to a newsletter. A landing page should have one simple task and be easy to create, but plenty of pages have failed to do their job. Are your landing pages letting you down? 4 Reasons Your Landing Pages Aren’t Converting A Mismatched Offer The best way to have users leave your landing page is by confusing them. This happens most often when a call to action (CTA) offers one [...]
The annual tradition of making those pesky New Year’s resolutions is quickly approaching. Although we may set personal goals for ourselves, did you ever think about how those goals could pertain to your business? Here are some common New Year’s resolutions that apply to more than just your personal life. Lose Weight We’ve all packed on a few of those extra pounds from the holidays and chances are over the last year, so has your website. This is better known as content overload. What you don’t realize is that like anything, too much of a good thing is a bad [...]
Have you heard about inbound marketing yet? As an internet marketing agency, we use inbound marketing tactics daily, for our clients and for our own internal marketing efforts. But what is inbound marketing, anyway? And how does it differ from traditional marketing? Traditional techniques such as advertisements, billboards, and cold calling can be costly and often ineffective, and they don’t always reach the people who are looking for your services. Inbound marketing instead focuses on targeted techniques such as content creation, search marketing, and social media that help potential buyers find your business when they are ready to buy. This brings [...]
As a digital marketing agency, clients often come to us for help with their social media strategy and execution. While businesses often realize the importance of using social media to drive new sales opportunities, they are often surprised to learn that before they even think about creating a social media plan, they must first get their company website in order. What does your website have to do with your social media strategy? Turns out, a lot. Read on: Social media drives traffic to your website Social media is a great way to engage with your customers and spread your messages [...]
Here at The Whole Brain Group, we have become evangelists for inbound marketing, which involves creating and circulating valuable content to drive new website visitors and convert leads into customers. These techniques have proven to be invaluable for our clients as well as our own internal marketing strategy. We recently came across a great infographic from our friends at Hubspot that highlights the many great reasons why you should use inbound marketing. (Click on the infographic to see the original post and access a larger version.) Building the Sales and Marketing Machine of the Future Infographic From: HubSpot Marketing Software [...]
With the infographic craze in full-swing, you might ask: Are infographics just a pretty way of displaying data, or will they actually benefit my business? Earlier this summer we published a Sensible Social Media Checklist for Business. The first version of the infographic was published on June 15th and included Facebook, Linked-In, and Twitter. The popularity of the graphic prompted us to publish a second version of the checklist to include even more social media channels – specifically Pinterest, YouTube, and Google+. The second version of our infographic went online on July 19th, and was even more successful! Hundreds of bloggers [...]
As an internet marketing agency, we always stress to our clients the importance of including a strong call to action on their web pages. A call to action (CTA) is a short phrase that urges web visitors to perform a desired action. “Sign up today”, “Call now”, “Download”, “Buy now”, etc. are all good examples of CTA’s. A clear and effective CTA will help capture leads and turn web visitors into sales or prospects. We have created the below infographic to help you get started on creating effective CTA buttons. Depending on your business goals, different CTA’s will be appropriate [...]
Ann Arbor, MI, August 8, 2012 — The Whole Brain Group is pleased to announce that it has joined the HubSpot inbound marketing team as a Value Added Reseller (VAR). The Whole Brain Group is now one of 11 certified VARs in Michigan, and the first in the Ann Arbor region. The Whole Brain Group is committed to helping growing businesses develop and execute digital marketing strategies using their expertise in web design, development, social media, content, and pay-per-click advertising. Founded in 2002, The Whole Brain Group has evolved from a one-woman software development company into a full-service marketing firm [...]
Sales and marketing go hand in hand. Without effective marketing, there are no prospects to sell your product to. Without sales people to convert those prospects into customers, marketing efforts are wasted. In a small company, sales and marketing functions are often the responsibility of one or two people with blended roles so the communication of goals and priorities is often simpler and clearer. But as an organization grows and teams begin to form, the lines of communication often begin to break down. It’s not uncommon for marketing teams to have very little knowledge of the sales process, and for [...]
A landing page’s only purpose is to prompt your website’s visitors to take action. Landing pages can be used to promote many things such as downloadable content, selling a product, or subscription to a newsletter. A landing page should have one simple task and be easy to create, but plenty of pages have failed to do their job. Are your landing pages letting you down? 4 Reasons Your Landing Pages Aren’t Converting A Mismatched Offer The best way to have users leave your landing page is by confusing them. This happens most often when a call to action (CTA) offers one [...]
The annual tradition of making those pesky New Year’s resolutions is quickly approaching. Although we may set personal goals for ourselves, did you ever think about how those goals could pertain to your business? Here are some common New Year’s resolutions that apply to more than just your personal life. Lose Weight We’ve all packed on a few of those extra pounds from the holidays and chances are over the last year, so has your website. This is better known as content overload. What you don’t realize is that like anything, too much of a good thing is a bad [...]
Have you heard about inbound marketing yet? As an internet marketing agency, we use inbound marketing tactics daily, for our clients and for our own internal marketing efforts. But what is inbound marketing, anyway? And how does it differ from traditional marketing? Traditional techniques such as advertisements, billboards, and cold calling can be costly and often ineffective, and they don’t always reach the people who are looking for your services. Inbound marketing instead focuses on targeted techniques such as content creation, search marketing, and social media that help potential buyers find your business when they are ready to buy. This brings [...]
As a digital marketing agency, clients often come to us for help with their social media strategy and execution. While businesses often realize the importance of using social media to drive new sales opportunities, they are often surprised to learn that before they even think about creating a social media plan, they must first get their company website in order. What does your website have to do with your social media strategy? Turns out, a lot. Read on: Social media drives traffic to your website Social media is a great way to engage with your customers and spread your messages [...]
Here at The Whole Brain Group, we have become evangelists for inbound marketing, which involves creating and circulating valuable content to drive new website visitors and convert leads into customers. These techniques have proven to be invaluable for our clients as well as our own internal marketing strategy. We recently came across a great infographic from our friends at Hubspot that highlights the many great reasons why you should use inbound marketing. (Click on the infographic to see the original post and access a larger version.) Building the Sales and Marketing Machine of the Future Infographic From: HubSpot Marketing Software [...]
With the infographic craze in full-swing, you might ask: Are infographics just a pretty way of displaying data, or will they actually benefit my business? Earlier this summer we published a Sensible Social Media Checklist for Business. The first version of the infographic was published on June 15th and included Facebook, Linked-In, and Twitter. The popularity of the graphic prompted us to publish a second version of the checklist to include even more social media channels – specifically Pinterest, YouTube, and Google+. The second version of our infographic went online on July 19th, and was even more successful! Hundreds of bloggers [...]
As an internet marketing agency, we always stress to our clients the importance of including a strong call to action on their web pages. A call to action (CTA) is a short phrase that urges web visitors to perform a desired action. “Sign up today”, “Call now”, “Download”, “Buy now”, etc. are all good examples of CTA’s. A clear and effective CTA will help capture leads and turn web visitors into sales or prospects. We have created the below infographic to help you get started on creating effective CTA buttons. Depending on your business goals, different CTA’s will be appropriate [...]
Ann Arbor, MI, August 8, 2012 — The Whole Brain Group is pleased to announce that it has joined the HubSpot inbound marketing team as a Value Added Reseller (VAR). The Whole Brain Group is now one of 11 certified VARs in Michigan, and the first in the Ann Arbor region. The Whole Brain Group is committed to helping growing businesses develop and execute digital marketing strategies using their expertise in web design, development, social media, content, and pay-per-click advertising. Founded in 2002, The Whole Brain Group has evolved from a one-woman software development company into a full-service marketing firm [...]
