Suffering from Facebook fatigue? Getting tired of Twitter? Despair not. You can restore your dwindling supply of social media energy by switching to Google+, just named the second most-used social media platform worldwide by GlobalWebIndex. While Google+ has only half the active users of first place Facebook, it can boast of attracting 500,000 more users than Twitter, which ranked number 4 on the list. If you’re like us, you probably have a Google+ account, but you don’t really use it. Well, it’s time for all of us to start visiting Google+ more often, because who wouldn’t want to take advantage [...]
Category: Facebook
Ode To Social Media Roses are red, violets are blue, Started using your services, my business grew. Ah yes, it’s true. There’s no denying that social media is incredibly valuable for businesses, both big and small. Although it’s a new marketing technique, some would argue that social media marketing is one of the most effective. In an article entitled The Developing Role of Social Media in the Modern Business World, published recently on Forbes.com, Jessica Bosari notes that “85% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in market [...]
In the past, Facebook was mostly about mapping out and staying in touch with the people you know, (or don’t know). But now with Facebook Graph, you can find people, friends of friends or friends of friends of friends who share the same common interests. Facebook Graph gives you the ability to look for what you want and get immediate results. Custom Facebook Search Results With web searching you get most of the same results when using different search engines. When searching with Facebook, each person will get completely different results because the search process and personalization is so in-depth. [...]
Our mission here at the Whole Brain Group is to help growing businesses develop and execute successful digital marketing plans. Part of that mission involves providing businesses with the tools they need to get started. When we published our first sensible marketing tool on the Whole Brain Group blog, we had no idea what a huge hit it would be. The Sensible Social Media Marketing Checklist for Businesses was so successful we decided to create a series of Sensible Checklists to help businesses stop setting crazy goals for themselves. The new Sensible Social Media Toolkit brings these checklists together for one easy download! It includes: [...]
In the fast-paced world of social media, social networks are ever-evolving to keep up with the pressure to stay relevant. Major players such as Facebook and Twitter are almost constantly rolling out new features and updates in order to stay abreast of current trends and demands. The latest in this stream of demands is monetization – internet marketers are increasingly turning to social networks to reach consumers and turn a profit. To meet those demands Facebook and Pinterest have introduced some new features focusing on business and brands. Facebook Pages Feed If you look at your Facebook home page you [...]
October is here and Halloween is in the air! To honor this frightening holiday, we at The Whole Brain Group have pulled together our top five scariest social media mistakes. Let’s begin with this shocking fact. Did you know that $4 million is the average annual cost of public relations disasters, lawsuits, security breaches, and other risks associated with social media blunders? This was the conclusion of a survey conducted by Symantec and Applied Research in 2011. Don’t be scared. If you can avoid these Five Scary Social Media Mistakes, we guarantee that you’ll receive more treats than tricks from [...]
With online privacy concerns, many people worry about mixing business with pleasure on their social media accounts. No need to worry. With a few smart set-ups and extra care made when posting, you can use your personal Facebook account to brand yourself and your business. Smart Move: Segment Your Friends into Lists Are you hesitant about adding co-workers or business partners as friends on Facebook? As long as you take care in setting up and identifying your social circles, Facebook can be a great way to interact professionally as well as socially. For those friends with whom you would like [...]
Ever wonder how Facebook determines what content appears in your newsfeed? You may also have wondered how to ensure that your content appears in other people’s feeds. The secret behind both lies in an algorithm called EdgeRank. EdgeRank was developed by Facebook and is based upon the idea that each piece of content (what you might call news) is an “edge.” Status updates, photo posts, shared links, “likes”, etc – every interaction is an edge. EdgeRank, therefore, is just what it sounds like – the ranking of edges in order of importance. That rank is determined by three factors that [...]
As a digital marketing agency, clients often come to us for help with their social media strategy and execution. While businesses often realize the importance of using social media to drive new sales opportunities, they are often surprised to learn that before they even think about creating a social media plan, they must first get their company website in order. What does your website have to do with your social media strategy? Turns out, a lot. Read on: Social media drives traffic to your website Social media is a great way to engage with your customers and spread your messages [...]
If we were to pick one overarching theme in social media for 2012, it has to be the elevated focus on images. Pinterest is the hottest new social network to emerge this year, and is the most image-based social network to date. The popularity of Pinterest has inspired the rest of the world to place an increased emphasis on visual content, and more businesses are taking advantage of these trends to add a little excitement to their marketing content. Infographics gone wild Infographics have been around for a few years, but as you can see in this graph, their popularity skyrocketed [...]
Ode To Social Media Roses are red, violets are blue, Started using your services, my business grew. Ah yes, it’s true. There’s no denying that social media is incredibly valuable for businesses, both big and small. Although it’s a new marketing technique, some would argue that social media marketing is one of the most effective. In an article entitled The Developing Role of Social Media in the Modern Business World, published recently on Forbes.com, Jessica Bosari notes that “85% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in market [...]
In the past, Facebook was mostly about mapping out and staying in touch with the people you know, (or don’t know). But now with Facebook Graph, you can find people, friends of friends or friends of friends of friends who share the same common interests. Facebook Graph gives you the ability to look for what you want and get immediate results. Custom Facebook Search Results With web searching you get most of the same results when using different search engines. When searching with Facebook, each person will get completely different results because the search process and personalization is so in-depth. [...]
Our mission here at the Whole Brain Group is to help growing businesses develop and execute successful digital marketing plans. Part of that mission involves providing businesses with the tools they need to get started. When we published our first sensible marketing tool on the Whole Brain Group blog, we had no idea what a huge hit it would be. The Sensible Social Media Marketing Checklist for Businesses was so successful we decided to create a series of Sensible Checklists to help businesses stop setting crazy goals for themselves. The new Sensible Social Media Toolkit brings these checklists together for one easy download! It includes: [...]
In the fast-paced world of social media, social networks are ever-evolving to keep up with the pressure to stay relevant. Major players such as Facebook and Twitter are almost constantly rolling out new features and updates in order to stay abreast of current trends and demands. The latest in this stream of demands is monetization – internet marketers are increasingly turning to social networks to reach consumers and turn a profit. To meet those demands Facebook and Pinterest have introduced some new features focusing on business and brands. Facebook Pages Feed If you look at your Facebook home page you [...]
October is here and Halloween is in the air! To honor this frightening holiday, we at The Whole Brain Group have pulled together our top five scariest social media mistakes. Let’s begin with this shocking fact. Did you know that $4 million is the average annual cost of public relations disasters, lawsuits, security breaches, and other risks associated with social media blunders? This was the conclusion of a survey conducted by Symantec and Applied Research in 2011. Don’t be scared. If you can avoid these Five Scary Social Media Mistakes, we guarantee that you’ll receive more treats than tricks from [...]
With online privacy concerns, many people worry about mixing business with pleasure on their social media accounts. No need to worry. With a few smart set-ups and extra care made when posting, you can use your personal Facebook account to brand yourself and your business. Smart Move: Segment Your Friends into Lists Are you hesitant about adding co-workers or business partners as friends on Facebook? As long as you take care in setting up and identifying your social circles, Facebook can be a great way to interact professionally as well as socially. For those friends with whom you would like [...]
Ever wonder how Facebook determines what content appears in your newsfeed? You may also have wondered how to ensure that your content appears in other people’s feeds. The secret behind both lies in an algorithm called EdgeRank. EdgeRank was developed by Facebook and is based upon the idea that each piece of content (what you might call news) is an “edge.” Status updates, photo posts, shared links, “likes”, etc – every interaction is an edge. EdgeRank, therefore, is just what it sounds like – the ranking of edges in order of importance. That rank is determined by three factors that [...]
As a digital marketing agency, clients often come to us for help with their social media strategy and execution. While businesses often realize the importance of using social media to drive new sales opportunities, they are often surprised to learn that before they even think about creating a social media plan, they must first get their company website in order. What does your website have to do with your social media strategy? Turns out, a lot. Read on: Social media drives traffic to your website Social media is a great way to engage with your customers and spread your messages [...]
If we were to pick one overarching theme in social media for 2012, it has to be the elevated focus on images. Pinterest is the hottest new social network to emerge this year, and is the most image-based social network to date. The popularity of Pinterest has inspired the rest of the world to place an increased emphasis on visual content, and more businesses are taking advantage of these trends to add a little excitement to their marketing content. Infographics gone wild Infographics have been around for a few years, but as you can see in this graph, their popularity skyrocketed [...]
