Category: Display Network


Google +1 Goes Beyond Search Results & AdWords to the Display Network

Google search has gone social with its inclusion of the +1 button on Google Search results and in Google AdWords advertisements. The Google +1 button was launched for websites in a few months ago, and the intrigue surrounding its effect on search results and consumer behavior has been a hot topic. The +1 button on Google Search allows users to +1 items they find relevant, offering a recommendation to others. Your +1 recommendation will be displayed alongside the search result, in conjunction with being displayed to your circles on Google+. This feature serves not only as a relevant feature for Google […]