Client Overview: Revex, the award-winning Michigan export firm, provides multiple levels of export services from marketing and sales consulting to full export management. For over 40 years the team’s accumulated knowledge and contacts have provided a unique ability to design and implement global export strategies to manufacturing clients. Revex currently manages distribution in over 50 countries, which helps their clients pursue integrated strategic opportunities anywhere in the world. Revex is a recipient of the prestigious President’s “E” Award, which recognizes excellence in increasing United States exports. Client Goals: Michael Aughenbaugh, president of Revex, wanted a striking website design which showcases [...]
Whole Brain Press Room
Category: digital marketing
Ode To Social Media Roses are red, violets are blue, Started using your services, my business grew. Ah yes, it’s true. There’s no denying that social media is incredibly valuable for businesses, both big and small. Although it’s a new marketing technique, some would argue that social media marketing is one of the most effective. In an article entitled The Developing Role of Social Media in the Modern Business World, published recently on Forbes.com, Jessica Bosari notes that “85% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in market [...]
We’ve all done it. Gone to a website with our mobile smart phone or iPad, only to discover that the website isn’t mobile-friendly. Constantly squinting, enlarging the screen, and pressing the wrong links gets tiring – real fast! Does your website allow visitors to browse your goods and services? Good for you. But if your site isn’t mobile-enabled, it isn’t good enough. People aren’t walking the streets with their laptops or desktops; they’re on their mobile phones and iPads, ready to buy, and frustrated when your site isn’t accessible to them! Top 3 Reasons to Optimize your Website for Mobile [...]
With the infographic craze in full-swing, you might ask: Are infographics just a pretty way of displaying data, or will they actually benefit my business? Earlier this summer we published a Sensible Social Media Checklist for Business. The first version of the infographic was published on June 15th and included Facebook, Linked-In, and Twitter. The popularity of the graphic prompted us to publish a second version of the checklist to include even more social media channels – specifically Pinterest, YouTube, and Google+. The second version of our infographic went online on July 19th, and was even more successful! Hundreds of bloggers [...]
Our infographic, the Sensible Social Media Marketing Checklist for Businesses, was such a huge hit that we decided to create a series of Sensible Checklists to help businesses stop setting crazy goals for themselves! Did you know that business blogging can increase your web traffic on average by 55%? In a recent post, we outlined the 6 important reasons your business should be blogging. But how do you get started? A great content & blogging strategy can help you attract like-minded people and help you build trust and relationships with potential customers. If you’re confused about how to get started with developing [...]
Have you seen other companies using QR Codes and wondered how to use them yourself? We recently posted a basic introduction to QR codes, “What’s a QR Code and How Can My Business Use One?”, demonstrating how QR codes can help your business in its internet marketing plans. Effective QR campaigns can augment other marketing efforts such as social media and email campaigns to aid in your digital success. The infographic below visually outlines some of the QR code basics discussed in our original post. Next steps: Register now for our FREE webinar, Internet Marketing 101: Social Media Basics Share this [...]
What is a QR code? You’ve probably seen a QR code on an ad in the pages of your favorite magazine, the back of your cereal box, or maybe even the digital boarding pass for your last flight. QR, or “quick response,” codes resemble barcodes and, like a barcode, they can be quickly scanned to access information. Unlike barcodes, however, QR codes can store almost unlimited amounts of data and can be used for many different functions. The primary function of a QR code is linking to digital content. Most often QR codes are used to link to a company’s [...]
What is a Landing Page? When executing an online marketing strategy, it’s important to understand that getting visitors to your website is simply not enough to secure a click into a customer. Where the visitor lands on your website is as equally important as the initial ad or call to action that led them there. Landing pages are the first place a web visitor lands after clicking through any form of online campaign – whether it be pay per click advertising, social media internet marketing campaigns, QR codes, or other tactics that drive people to visit your website. Landing pages [...]
As an internet marketing agency, one of the first things we advise our clients is to start a blog for their business. While some people might think blogging is only for guys who live in their parents’ basement to dissect plot-holes in Star Trek episodes, think again. There are many good reasons your company should be blogging now. Six reasons blogs help capture Internet marketing leads 1. Search engines love blogs Search engines rank new content highly, and a fresh blog post will get a higher PageRank than an old static web-page. Blogging is a great way to get your [...]
Did you create a custom URL for your Facebook page but wish you had chosen differently? Previously, Facebook page admins were stuck with the URL they chose when setting up the page. Facebook announced today that page admins now have the ability to change the URL for their page, but there is a catch – you can only change it once. To make the change, go to the top of your Page by the Admin Panel and click Edit Page > Update Info > Basic Information > Change Username. Since this is your one shot to make a change, make sure [...]
