If your business has delved into social media marketing, you’re already cozy with Facebook, Twitter, and perhaps even LinkedIn. You’re not alone. Over 80% of small businesses use Facebook to reach their audience. Many also reply on LinkedIn and Twitter. As the three most popular social media platforms in the world, they’re accessed by millions of people every day. And that number continues to grow. In fact, Twitter celebrated a user increase of 150% last year! Make Your Brand More Visual Just beyond the Big Three is the whimsical, image-driven Pinterest. Once considered to be a glorified recipe book, the [...]
Category: content strategy
They’re the most ubiquitous and clickable symbol in the social media landscape. You’ve probably seen them posted by misinformed Facebook users, but they really don’t belong on your News Feed, and you can’t even click them. But now, hashtags are coming to Facebook! Whether this news is cause for jubilation or despair (the use of hashtags on Facebook was the subject of a polarizing debate long before this week’s announcement), Facebook’s new support for the hashtag will allow you to enhance your company’s social media strategy. They’re Clickable Although people have been using hashtags on Facebook for months, the new [...]
Each section of a choir is responsible for its own tonality, volume, and range of notes. If you could only hear the altos sing their part of Mozart’s Requiem, it might be difficult to identify the music. But really good singers know how to blend their voices with the other sections of the chorus so that the audience encounters the music as if they’re only hearing the sound of one voice. This is the kind of experience that you’ll want to offer your customers as you take your company onto the social media stage of Facebook, Linkedin, Twitter, Pinterest, Google+, [...]
In Marketing Budget Part 1 we emphasized the importance of setting your budget goals and discussed ways of allocating your marketing dollars accordingly. That’s the plan. Implementing A Marketing Budget Plan Once you’ve developed a plan that supports your company’s goals, you need to implement it. And to guarantee a successful implementation, you need a team of qualified marketers, designers, and technical experts. There are a number of options available to you in creating such a team: In-House Marketing Team. To execute a complex marketing plan, you need people who possess skills in copywriting, coding, design, social media, Pay Per [...]
If you’re like us, then you know how satisfying it is to see your company’s name control the first few pages of a Google or Bing search. You know that ranking highly in the first few pages will increase the number of visitors to your site, and in turn, hopefully increase the number of customers. However, are you sure that all the information found in such searches is positive? A recent blog post by V3 Integrated Marketing explored the idea that maybe not all news is good news. This post looked beyond standard search engine optimization (SEO) and explored the concept [...]
Content curation has become somewhat of a buzzword on the Internet. You’ve probably heard of it, and if you have a social media account, are most likely already doing it, whether purposefully or not. What is content curation, and why should businesses care? Content curation is, in it’s simplest form, the sharing of content that you’ve screened for quality or relevance to your audience. Perhaps you found a YouTube video that you wanted to share with friends and posted to your Facebook profile, or maybe you retweeted a tweet you found interesting – either way, by sharing that bit of content [...]
Have you heard about inbound marketing yet? As an internet marketing agency, we use inbound marketing tactics daily, for our clients and for our own internal marketing efforts. But what is inbound marketing, anyway? And how does it differ from traditional marketing? Traditional techniques such as advertisements, billboards, and cold calling can be costly and often ineffective, and they don’t always reach the people who are looking for your services. Inbound marketing instead focuses on targeted techniques such as content creation, search marketing, and social media that help potential buyers find your business when they are ready to buy. This brings [...]
As an internet marketing agency, we help many of our clients develop and implement social media marketing plans. For someone new to social media, hashtags are often the most difficult concept to understand. When used correctly, however, hashtags can make a remarkable difference in how widely your messages travel across the Twitterverse. So what is a hashtag? And how do they work? And most importantly, how can they help your internet marketing? #What are hashtags? Hashtags are usually keywords inserted in a Tweet, either at the end of the message or within. The format consists of a “#” sign followed [...]
With the elevated focus on images in social media, creating strong visual content is becoming increasingly important. Many businesses are embracing infographics as a key component of their internet marketing plans. We recently published a post discussing the astonishing ROI, or “Return on Infographics,” that we have experienced first-hand here at Whole Brain Group. But just why are infographics so popular? Here are 5 reasons why infographics are successful and why you should be using them for your business: 1) They are eye-catching. First and foremost, infographics will grab a customers attention. By nature, infographics should be graphically interesting and visually pleasing. An [...]
If you’re thinking about a website redesign project, you might think your first decisions involve picking a color palette, choosing typeface styles, and navigational settings. However, what’s often neglected is really the most important part: the content. Defining the effective and valuable content you plan to provide to visitors should always precede whatever design decisions you make, and will enhance your website design process by providing the design team with a clear focus and vision for your site. Establishing the strength of your content and defining a process for creating future content is where the discipline of content strategy comes in. [...]
They’re the most ubiquitous and clickable symbol in the social media landscape. You’ve probably seen them posted by misinformed Facebook users, but they really don’t belong on your News Feed, and you can’t even click them. But now, hashtags are coming to Facebook! Whether this news is cause for jubilation or despair (the use of hashtags on Facebook was the subject of a polarizing debate long before this week’s announcement), Facebook’s new support for the hashtag will allow you to enhance your company’s social media strategy. They’re Clickable Although people have been using hashtags on Facebook for months, the new [...]
Each section of a choir is responsible for its own tonality, volume, and range of notes. If you could only hear the altos sing their part of Mozart’s Requiem, it might be difficult to identify the music. But really good singers know how to blend their voices with the other sections of the chorus so that the audience encounters the music as if they’re only hearing the sound of one voice. This is the kind of experience that you’ll want to offer your customers as you take your company onto the social media stage of Facebook, Linkedin, Twitter, Pinterest, Google+, [...]
In Marketing Budget Part 1 we emphasized the importance of setting your budget goals and discussed ways of allocating your marketing dollars accordingly. That’s the plan. Implementing A Marketing Budget Plan Once you’ve developed a plan that supports your company’s goals, you need to implement it. And to guarantee a successful implementation, you need a team of qualified marketers, designers, and technical experts. There are a number of options available to you in creating such a team: In-House Marketing Team. To execute a complex marketing plan, you need people who possess skills in copywriting, coding, design, social media, Pay Per [...]
If you’re like us, then you know how satisfying it is to see your company’s name control the first few pages of a Google or Bing search. You know that ranking highly in the first few pages will increase the number of visitors to your site, and in turn, hopefully increase the number of customers. However, are you sure that all the information found in such searches is positive? A recent blog post by V3 Integrated Marketing explored the idea that maybe not all news is good news. This post looked beyond standard search engine optimization (SEO) and explored the concept [...]
Content curation has become somewhat of a buzzword on the Internet. You’ve probably heard of it, and if you have a social media account, are most likely already doing it, whether purposefully or not. What is content curation, and why should businesses care? Content curation is, in it’s simplest form, the sharing of content that you’ve screened for quality or relevance to your audience. Perhaps you found a YouTube video that you wanted to share with friends and posted to your Facebook profile, or maybe you retweeted a tweet you found interesting – either way, by sharing that bit of content [...]
Have you heard about inbound marketing yet? As an internet marketing agency, we use inbound marketing tactics daily, for our clients and for our own internal marketing efforts. But what is inbound marketing, anyway? And how does it differ from traditional marketing? Traditional techniques such as advertisements, billboards, and cold calling can be costly and often ineffective, and they don’t always reach the people who are looking for your services. Inbound marketing instead focuses on targeted techniques such as content creation, search marketing, and social media that help potential buyers find your business when they are ready to buy. This brings [...]
As an internet marketing agency, we help many of our clients develop and implement social media marketing plans. For someone new to social media, hashtags are often the most difficult concept to understand. When used correctly, however, hashtags can make a remarkable difference in how widely your messages travel across the Twitterverse. So what is a hashtag? And how do they work? And most importantly, how can they help your internet marketing? #What are hashtags? Hashtags are usually keywords inserted in a Tweet, either at the end of the message or within. The format consists of a “#” sign followed [...]
With the elevated focus on images in social media, creating strong visual content is becoming increasingly important. Many businesses are embracing infographics as a key component of their internet marketing plans. We recently published a post discussing the astonishing ROI, or “Return on Infographics,” that we have experienced first-hand here at Whole Brain Group. But just why are infographics so popular? Here are 5 reasons why infographics are successful and why you should be using them for your business: 1) They are eye-catching. First and foremost, infographics will grab a customers attention. By nature, infographics should be graphically interesting and visually pleasing. An [...]
If you’re thinking about a website redesign project, you might think your first decisions involve picking a color palette, choosing typeface styles, and navigational settings. However, what’s often neglected is really the most important part: the content. Defining the effective and valuable content you plan to provide to visitors should always precede whatever design decisions you make, and will enhance your website design process by providing the design team with a clear focus and vision for your site. Establishing the strength of your content and defining a process for creating future content is where the discipline of content strategy comes in. [...]
