Sales and marketing go hand in hand. Without effective marketing, there are no prospects to sell your product to. Without sales people to convert those prospects into customers, marketing efforts are wasted. In a small company, sales and marketing functions are often the responsibility of one or two people with blended roles so the communication of goals and priorities is often simpler and clearer. But as an organization grows and teams begin to form, the lines of communication often begin to break down. It’s not uncommon for marketing teams to have very little knowledge of the sales process, and for [...]
Category: content marketing
If you’re like us, then you know how satisfying it is to see your company’s name control the first few pages of a Google or Bing search. You know that ranking highly in the first few pages will increase the number of visitors to your site, and in turn, hopefully increase the number of customers. However, are you sure that all the information found in such searches is positive? A recent blog post by V3 Integrated Marketing explored the idea that maybe not all news is good news. This post looked beyond standard search engine optimization (SEO) and explored the concept [...]
A landing page’s only purpose is to prompt your website’s visitors to take action. Landing pages can be used to promote many things such as downloadable content, selling a product, or subscription to a newsletter. A landing page should have one simple task and be easy to create, but plenty of pages have failed to do their job. Are your landing pages letting you down? 4 Reasons Your Landing Pages Aren’t Converting A Mismatched Offer The best way to have users leave your landing page is by confusing them. This happens most often when a call to action (CTA) offers one [...]
The annual tradition of making those pesky New Year’s resolutions is quickly approaching. Although we may set personal goals for ourselves, did you ever think about how those goals could pertain to your business? Here are some common New Year’s resolutions that apply to more than just your personal life. Lose Weight We’ve all packed on a few of those extra pounds from the holidays and chances are over the last year, so has your website. This is better known as content overload. What you don’t realize is that like anything, too much of a good thing is a bad [...]
Have you heard about inbound marketing yet? As an internet marketing agency, we use inbound marketing tactics daily, for our clients and for our own internal marketing efforts. But what is inbound marketing, anyway? And how does it differ from traditional marketing? Traditional techniques such as advertisements, billboards, and cold calling can be costly and often ineffective, and they don’t always reach the people who are looking for your services. Inbound marketing instead focuses on targeted techniques such as content creation, search marketing, and social media that help potential buyers find your business when they are ready to buy. This brings [...]
With the elevated focus on images in social media, creating strong visual content is becoming increasingly important. Many businesses are embracing infographics as a key component of their internet marketing plans. We recently published a post discussing the astonishing ROI, or “Return on Infographics,” that we have experienced first-hand here at Whole Brain Group. But just why are infographics so popular? Here are 5 reasons why infographics are successful and why you should be using them for your business: 1) They are eye-catching. First and foremost, infographics will grab a customers attention. By nature, infographics should be graphically interesting and visually pleasing. An [...]
As a digital marketing agency, clients often come to us for help with their social media strategy and execution. While businesses often realize the importance of using social media to drive new sales opportunities, they are often surprised to learn that before they even think about creating a social media plan, they must first get their company website in order. What does your website have to do with your social media strategy? Turns out, a lot. Read on: Social media drives traffic to your website Social media is a great way to engage with your customers and spread your messages [...]
Here at The Whole Brain Group, we have become evangelists for inbound marketing, which involves creating and circulating valuable content to drive new website visitors and convert leads into customers. These techniques have proven to be invaluable for our clients as well as our own internal marketing strategy. We recently came across a great infographic from our friends at Hubspot that highlights the many great reasons why you should use inbound marketing. (Click on the infographic to see the original post and access a larger version.) Building the Sales and Marketing Machine of the Future Infographic From: HubSpot Marketing Software [...]
If you’re thinking about a website redesign project, you might think your first decisions involve picking a color palette, choosing typeface styles, and navigational settings. However, what’s often neglected is really the most important part: the content. Defining the effective and valuable content you plan to provide to visitors should always precede whatever design decisions you make, and will enhance your website design process by providing the design team with a clear focus and vision for your site. Establishing the strength of your content and defining a process for creating future content is where the discipline of content strategy comes in. [...]
Our infographic, the Sensible Social Media Marketing Checklist for Businesses, was such a huge hit that we decided to create a series of Sensible Checklists to help businesses stop setting crazy goals for themselves! Did you know that business blogging can increase your web traffic on average by 55%? In a recent post, we outlined the 6 important reasons your business should be blogging. But how do you get started? A great content & blogging strategy can help you attract like-minded people and help you build trust and relationships with potential customers. If you’re confused about how to get started with developing [...]
If you’re like us, then you know how satisfying it is to see your company’s name control the first few pages of a Google or Bing search. You know that ranking highly in the first few pages will increase the number of visitors to your site, and in turn, hopefully increase the number of customers. However, are you sure that all the information found in such searches is positive? A recent blog post by V3 Integrated Marketing explored the idea that maybe not all news is good news. This post looked beyond standard search engine optimization (SEO) and explored the concept [...]
A landing page’s only purpose is to prompt your website’s visitors to take action. Landing pages can be used to promote many things such as downloadable content, selling a product, or subscription to a newsletter. A landing page should have one simple task and be easy to create, but plenty of pages have failed to do their job. Are your landing pages letting you down? 4 Reasons Your Landing Pages Aren’t Converting A Mismatched Offer The best way to have users leave your landing page is by confusing them. This happens most often when a call to action (CTA) offers one [...]
The annual tradition of making those pesky New Year’s resolutions is quickly approaching. Although we may set personal goals for ourselves, did you ever think about how those goals could pertain to your business? Here are some common New Year’s resolutions that apply to more than just your personal life. Lose Weight We’ve all packed on a few of those extra pounds from the holidays and chances are over the last year, so has your website. This is better known as content overload. What you don’t realize is that like anything, too much of a good thing is a bad [...]
Have you heard about inbound marketing yet? As an internet marketing agency, we use inbound marketing tactics daily, for our clients and for our own internal marketing efforts. But what is inbound marketing, anyway? And how does it differ from traditional marketing? Traditional techniques such as advertisements, billboards, and cold calling can be costly and often ineffective, and they don’t always reach the people who are looking for your services. Inbound marketing instead focuses on targeted techniques such as content creation, search marketing, and social media that help potential buyers find your business when they are ready to buy. This brings [...]
With the elevated focus on images in social media, creating strong visual content is becoming increasingly important. Many businesses are embracing infographics as a key component of their internet marketing plans. We recently published a post discussing the astonishing ROI, or “Return on Infographics,” that we have experienced first-hand here at Whole Brain Group. But just why are infographics so popular? Here are 5 reasons why infographics are successful and why you should be using them for your business: 1) They are eye-catching. First and foremost, infographics will grab a customers attention. By nature, infographics should be graphically interesting and visually pleasing. An [...]
As a digital marketing agency, clients often come to us for help with their social media strategy and execution. While businesses often realize the importance of using social media to drive new sales opportunities, they are often surprised to learn that before they even think about creating a social media plan, they must first get their company website in order. What does your website have to do with your social media strategy? Turns out, a lot. Read on: Social media drives traffic to your website Social media is a great way to engage with your customers and spread your messages [...]
Here at The Whole Brain Group, we have become evangelists for inbound marketing, which involves creating and circulating valuable content to drive new website visitors and convert leads into customers. These techniques have proven to be invaluable for our clients as well as our own internal marketing strategy. We recently came across a great infographic from our friends at Hubspot that highlights the many great reasons why you should use inbound marketing. (Click on the infographic to see the original post and access a larger version.) Building the Sales and Marketing Machine of the Future Infographic From: HubSpot Marketing Software [...]
If you’re thinking about a website redesign project, you might think your first decisions involve picking a color palette, choosing typeface styles, and navigational settings. However, what’s often neglected is really the most important part: the content. Defining the effective and valuable content you plan to provide to visitors should always precede whatever design decisions you make, and will enhance your website design process by providing the design team with a clear focus and vision for your site. Establishing the strength of your content and defining a process for creating future content is where the discipline of content strategy comes in. [...]
Our infographic, the Sensible Social Media Marketing Checklist for Businesses, was such a huge hit that we decided to create a series of Sensible Checklists to help businesses stop setting crazy goals for themselves! Did you know that business blogging can increase your web traffic on average by 55%? In a recent post, we outlined the 6 important reasons your business should be blogging. But how do you get started? A great content & blogging strategy can help you attract like-minded people and help you build trust and relationships with potential customers. If you’re confused about how to get started with developing [...]
