Category: content management system

Introducing HubSpot COS

Introducing the HubSpot COS: This time, it’s personal

As an inbound marketing agency, we’re a huge fan of HubSpot – the marketing automation platform that allows companies to easily track website visitors and maintain engagement with leads as they eventually become customers. We not only love to use HubSpot for own marketing efforts, but we recommend it to our clients as well. That is why we are so excited about the latest HubSpot product announcement, the HubSpot Content Optimization System (COS), HubSpot’s answer to traditional content management systems. Just as HubSpot has revolutionized marketing, the COS will change the way companies create websites and blogs. “The foundation of [...]

New website from Retina Vitreous Center is easy on the eyes

Client overview: The Retina Vitreous Center (RVC) is owned and operated by the precise and skilled hands of Dr. Robin Ross, M.D., a Board Certified Ophthalmologist. Located in Grand Blanc, Michigan, the cutting edge retina clinic is known for their qualified caring staff and state-of-the-art equipment. Client goals: The clinic wanted their website to give potential patients the same professional first impression that the clean and cutting edge facility offers to first time visitors. In addition to giving the website a visual facelift, RVC also needed a technology-lift in order to catalog a large amount of content in a flexible [...]

Creative Windows OpenLight Energy Efficient Roller Shade Systems | OpenLight

New Online Sales Tool Manages Hundreds of Design Options for OpenLight Window Shades

Client Overview: Creative Windows is an innovative manufacturer of OpenLight manual and motorized window shades designed for solar protection, energy savings and glare control while providing aesthetic options with visibility at desired levels. Client Goals: Creative Windows needed to establish a new brand identity for their OpenLight product line and launch a website to help clients understand the features and options of the new line. Key Challenges: Previously, the company’s only sales tool consisted of printed flyers. Creative Windows needed a way to display the entire range of OpenLight options to designers, which includes hundreds of choices. Smart Marketing Solution: [...]