Are you committed to growing a great business? Here at The Whole Brain Group we strive for “business mojo” – a concept introduced by Bo Burlingham in his 2006 book “Small Giants: Companies That Choose to Be Great Instead of Big“: “Business mojo is the corporate equivalent of charisma in a person…Companies with mojo have a quality that makes people want to be part of them.” So, what is this elusive “mojo”, and why should you care? It turns out that companies that pursue this philosophy also tend to attract and retain great employees and customers, and they have highly sustainable and [...]
Category: Business Mojo
I just spent a week in San Francisco at the Small Giants International Summit, a gathering of business leaders who define success by more than just their financial bottom lines, but also by their contributions to their communities, a dedication to great customer service and the creation and preservation of workplace cultures of excellence. For the second year in a row, the Summit presented an amazing opportunity to be inspired by some of my heroes – like Jack Stack, Norm Brodsky, Chip Conley, and Ari Weinzweig – and also to learn from fellow business owners who are striving to build [...]
We recently sat down with Phil Simon, an award-winning author of four management books. His latest book, The Age of the Platform: How Amazon, Apple, Facebook,and Google Have Redefined Business was the 2011 recipient for the Axiom Best Business Technology Book. A recognized technology expert and sought-after speaker, his contributions have been featured on NBC, CNBC, Inc. Magazine, BusinessWeek, The Huffington Post, The Globe and Mail, Fast Company, the American Express Open Forum, ComputerWorld, Technorati, ZDNet, ABC News, Forbes, The New York Times, ReadWriteWeb, and many other sites. Q & A with Phil Simon In your own words, what is your [...]
Everyone knows you need a to create a successful marketing strategy in order to have a successful business. Before you decide on how to market to potential customers, make sure you first take the time to figure out who you are marketing to. Don’t neglect one of the most important aspects of marketing: defining your ideal customer. Follow these 5 simple steps and you can learn more about your existing customers in order to find more like them. Describe Your Customers Understand who your ideal customer is and what similarities they have. Define your customers with the following criteria: Demographics – [...]
Marisa Smith, President of The Whole Brain Group, highlights our competitive advantage, biggest accomplishment, and toughest challenge in this video made by Chase Ink™ at the Inc. 500 Conference in Baltimore – September 2011.
Seminar, Panel Discussion and Keynote Address Aim to Educate and Motivate Business Owners FOR IMMEDIATE RELEASE Ann Arbor, Michigan – On April 19-21, 2010, Zingerman’s Community of Businesses, The Whole Brain Group and the Small Giants Community (www.smallgiants.org) will work together to show what “business mojo” means to rebuilding a thriving small business environment in Michigan. Made up of business leaders that work together to share resources and knowledge, The Small Giants Community is centered around building successful companies based on the principles of “business mojo” as defined in Bo Burlingham’s book Small Giants: Companies That Choose to Be Great [...]
I just spent a week in San Francisco at the Small Giants International Summit, a gathering of business leaders who define success by more than just their financial bottom lines, but also by their contributions to their communities, a dedication to great customer service and the creation and preservation of workplace cultures of excellence. For the second year in a row, the Summit presented an amazing opportunity to be inspired by some of my heroes – like Jack Stack, Norm Brodsky, Chip Conley, and Ari Weinzweig – and also to learn from fellow business owners who are striving to build [...]
We recently sat down with Phil Simon, an award-winning author of four management books. His latest book, The Age of the Platform: How Amazon, Apple, Facebook,and Google Have Redefined Business was the 2011 recipient for the Axiom Best Business Technology Book. A recognized technology expert and sought-after speaker, his contributions have been featured on NBC, CNBC, Inc. Magazine, BusinessWeek, The Huffington Post, The Globe and Mail, Fast Company, the American Express Open Forum, ComputerWorld, Technorati, ZDNet, ABC News, Forbes, The New York Times, ReadWriteWeb, and many other sites. Q & A with Phil Simon In your own words, what is your [...]
Everyone knows you need a to create a successful marketing strategy in order to have a successful business. Before you decide on how to market to potential customers, make sure you first take the time to figure out who you are marketing to. Don’t neglect one of the most important aspects of marketing: defining your ideal customer. Follow these 5 simple steps and you can learn more about your existing customers in order to find more like them. Describe Your Customers Understand who your ideal customer is and what similarities they have. Define your customers with the following criteria: Demographics – [...]
Marisa Smith, President of The Whole Brain Group, highlights our competitive advantage, biggest accomplishment, and toughest challenge in this video made by Chase Ink™ at the Inc. 500 Conference in Baltimore – September 2011.
Seminar, Panel Discussion and Keynote Address Aim to Educate and Motivate Business Owners FOR IMMEDIATE RELEASE Ann Arbor, Michigan – On April 19-21, 2010, Zingerman’s Community of Businesses, The Whole Brain Group and the Small Giants Community (www.smallgiants.org) will work together to show what “business mojo” means to rebuilding a thriving small business environment in Michigan. Made up of business leaders that work together to share resources and knowledge, The Small Giants Community is centered around building successful companies based on the principles of “business mojo” as defined in Bo Burlingham’s book Small Giants: Companies That Choose to Be Great [...]
