Are you committed to growing a great business? Here at The Whole Brain Group we strive for “business mojo” – a concept introduced by Bo Burlingham in his 2006 book “Small Giants: Companies That Choose to Be Great Instead of Big“: “Business mojo is the corporate equivalent of charisma in a person…Companies with mojo have a quality that makes people want to be part of them.” So, what is this elusive “mojo”, and why should you care? It turns out that companies that pursue this philosophy also tend to attract and retain great employees and customers, and they have highly sustainable and [...]
Category: Bo Burlingham
I just spent a week in San Francisco at the Small Giants International Summit, a gathering of business leaders who define success by more than just their financial bottom lines, but also by their contributions to their communities, a dedication to great customer service and the creation and preservation of workplace cultures of excellence. For the second year in a row, the Summit presented an amazing opportunity to be inspired by some of my heroes – like Jack Stack, Norm Brodsky, Chip Conley, and Ari Weinzweig – and also to learn from fellow business owners who are striving to build [...]
Marisa Smith to join Small Giants Panel at GrowCo 2011 In 2011, Inc. Magazine’s GROWCO Conference pulls together a dynamic program with a curriculum designed specifically for the nation’s rising entrepreneurial stars, including smaller organizations that want to make an appearance on the Inc. 5000 and Inc. 5000 honorees that want to break the higher ranks of the list or repeat their success in years to come. High-profile growth experts teach seminars that will give attendees actionable information with which to develop or maintain their own growth initiative. Small Giants Community Session: What Pursuing “Business Mojo” Means for Growing Companies April 7, [...]
After a busy summer enjoying the great weather, the Michigan Small Giants Community is hard at work planning our Mojo-filled events for fall! Immediately after the great Small Giants events being held at the Inc 500/5000 conference in Baltimore at the end of September, Bo Burlingham (author of “Small Giants”) will be flying to Michigan to participate in a bunch of great events: Zingerman’s Training will be hosting their semi-annual 2-day workshop, “Small Giants: Creating a Vision of Greatness” on October 4 and 5 in Ann Arbor. There are still a few spots left in this awesome workshop (I’m an [...]
Seminar, Panel Discussion and Keynote Address Aim to Educate and Motivate Business Owners FOR IMMEDIATE RELEASE Ann Arbor, Michigan – On April 19-21, 2010, Zingerman’s Community of Businesses, The Whole Brain Group and the Small Giants Community (www.smallgiants.org) will work together to show what “business mojo” means to rebuilding a thriving small business environment in Michigan. Made up of business leaders that work together to share resources and knowledge, The Small Giants Community is centered around building successful companies based on the principles of “business mojo” as defined in Bo Burlingham’s book Small Giants: Companies That Choose to Be Great [...]
April 19, 2010 from 5:30pm to 8:00pm Come meet Bo Burlingham, the author of “Small Giants: Companies that Chose to be Great Instead of Big,” mingle with other Small Giants in the Ann Arbor area and tour the new Whole Brain Group office! Tentative Agenda: Comments by Bo Burlingham, author of “Small Giants” Overview of upcoming Small Giants Community offerings, including: training programs from Small Giants companies personal exchange programs to handle real-time challenges tours of Small Giants companies international conference Wine and Cheese reception where you’ll meet & greet other Small Giants and Whole Brain Groupies A tour of [...]
I just spent a week in San Francisco at the Small Giants International Summit, a gathering of business leaders who define success by more than just their financial bottom lines, but also by their contributions to their communities, a dedication to great customer service and the creation and preservation of workplace cultures of excellence. For the second year in a row, the Summit presented an amazing opportunity to be inspired by some of my heroes – like Jack Stack, Norm Brodsky, Chip Conley, and Ari Weinzweig – and also to learn from fellow business owners who are striving to build [...]
Marisa Smith to join Small Giants Panel at GrowCo 2011 In 2011, Inc. Magazine’s GROWCO Conference pulls together a dynamic program with a curriculum designed specifically for the nation’s rising entrepreneurial stars, including smaller organizations that want to make an appearance on the Inc. 5000 and Inc. 5000 honorees that want to break the higher ranks of the list or repeat their success in years to come. High-profile growth experts teach seminars that will give attendees actionable information with which to develop or maintain their own growth initiative. Small Giants Community Session: What Pursuing “Business Mojo” Means for Growing Companies April 7, [...]
After a busy summer enjoying the great weather, the Michigan Small Giants Community is hard at work planning our Mojo-filled events for fall! Immediately after the great Small Giants events being held at the Inc 500/5000 conference in Baltimore at the end of September, Bo Burlingham (author of “Small Giants”) will be flying to Michigan to participate in a bunch of great events: Zingerman’s Training will be hosting their semi-annual 2-day workshop, “Small Giants: Creating a Vision of Greatness” on October 4 and 5 in Ann Arbor. There are still a few spots left in this awesome workshop (I’m an [...]
Seminar, Panel Discussion and Keynote Address Aim to Educate and Motivate Business Owners FOR IMMEDIATE RELEASE Ann Arbor, Michigan – On April 19-21, 2010, Zingerman’s Community of Businesses, The Whole Brain Group and the Small Giants Community (www.smallgiants.org) will work together to show what “business mojo” means to rebuilding a thriving small business environment in Michigan. Made up of business leaders that work together to share resources and knowledge, The Small Giants Community is centered around building successful companies based on the principles of “business mojo” as defined in Bo Burlingham’s book Small Giants: Companies That Choose to Be Great [...]
April 19, 2010 from 5:30pm to 8:00pm Come meet Bo Burlingham, the author of “Small Giants: Companies that Chose to be Great Instead of Big,” mingle with other Small Giants in the Ann Arbor area and tour the new Whole Brain Group office! Tentative Agenda: Comments by Bo Burlingham, author of “Small Giants” Overview of upcoming Small Giants Community offerings, including: training programs from Small Giants companies personal exchange programs to handle real-time challenges tours of Small Giants companies international conference Wine and Cheese reception where you’ll meet & greet other Small Giants and Whole Brain Groupies A tour of [...]






