If you’re like us, then you know how satisfying it is to see your company’s name control the first few pages of a Google or Bing search. You know that ranking highly in the first few pages will increase the number of visitors to your site, and in turn, hopefully increase the number of customers. However, are you sure that all the information found in such searches is positive? A recent blog post by V3 Integrated Marketing explored the idea that maybe not all news is good news. This post looked beyond standard search engine optimization (SEO) and explored the concept [...]
Category: blogging
Client Overview: Kaufman & Kahn is a New York law firm specializing in copyright, trademark, commercial litigation, business contracts, real estate, and commercial landlord-tenant matters. Located in the heart of busy Manhattan, Kaufman & Kahn draws on its twenty years of experience practicing law to provide its clients with excellent, detail-oriented service. Unlike most firms, it personalizes its service to fit the unique needs of each client. Client Goals: Determined to stay on top of an extremely competitive market, Kaufman & Kahn decided to replace their website with one that would not only attract the right clients, but would also act [...]
Content curation has become somewhat of a buzzword on the Internet. You’ve probably heard of it, and if you have a social media account, are most likely already doing it, whether purposefully or not. What is content curation, and why should businesses care? Content curation is, in it’s simplest form, the sharing of content that you’ve screened for quality or relevance to your audience. Perhaps you found a YouTube video that you wanted to share with friends and posted to your Facebook profile, or maybe you retweeted a tweet you found interesting – either way, by sharing that bit of content [...]
As a digital marketing agency, clients often come to us for help with their social media strategy and execution. While businesses often realize the importance of using social media to drive new sales opportunities, they are often surprised to learn that before they even think about creating a social media plan, they must first get their company website in order. What does your website have to do with your social media strategy? Turns out, a lot. Read on: Social media drives traffic to your website Social media is a great way to engage with your customers and spread your messages [...]
Our infographic, the Sensible Social Media Marketing Checklist for Businesses, was such a huge hit that we decided to create a series of Sensible Checklists to help businesses stop setting crazy goals for themselves! Did you know that business blogging can increase your web traffic on average by 55%? In a recent post, we outlined the 6 important reasons your business should be blogging. But how do you get started? A great content & blogging strategy can help you attract like-minded people and help you build trust and relationships with potential customers. If you’re confused about how to get started with developing [...]
As an internet marketing agency, one of the first things we advise our clients is to start a blog for their business. While some people might think blogging is only for guys who live in their parents’ basement to dissect plot-holes in Star Trek episodes, think again. There are many good reasons your company should be blogging now. Six reasons blogs help capture Internet marketing leads 1. Search engines love blogs Search engines rank new content highly, and a fresh blog post will get a higher PageRank than an old static web-page. Blogging is a great way to get your [...]
ALERT!! The Sensible Social Media Checklist has been UPDATED to include Pinterest, YouTube, and Google+ – VIEW VERSION 2.0 Are you stumped by social media for your business? You probably already know you need to promote your company via social media but many people find the process overwhelming. Don’t know how to start? Need help maintaining your social media momentum? Our new infographic, the The Sensible Social Media Checklist for Businesses can help. ALERT!! The Sensible Social Media Checklist has been UPDATED to include Pinterest, YouTube, and Google+ – VIEW VERSION 2.0 ALERT!! The Sensible Social Media Checklist has been [...]
The folks over at Unbounce recently shared this great infographic from DivvyHQ outlining the 12 steps any savvy marketer should follow after writing a new blog post! Best of all, it doubles as a checklist, so you can print it out, laminate it, and keep it by your desk for reference. If you’re looking for an easy way to manage your content ideas, editorial team, production process and deadlines, DivvyHQ is a cool web-based tool to help you make sure you follow these steps every time you blog. Of course, you can also hire a team of smart marketers to handle these [...]
The Whole Brain Group’s Kyle Stuef to Present on “Blogging to Enhance Your Brand” WordPress Ann Arbor is a monthly networking, education and sharing event in Ann Arbor, Michigan. Every meeting consists of a presentation by a local WordPress professional, networking, tips and general WordPress discussion. This month’s meeting on January 26th, 2010 at the Workantile Exchange will take place beginning at 7 P.M. and ending at 9 P.M. The Workantile Exchange is located at 118 S Main St in downtown Ann Arbor. This month’s speakers include: JT Pratt: “Best Practices for WordPress SEO” Kyle Stuef: “Branding and Blogging” Agenda [...]
Client Overview: Kaufman & Kahn is a New York law firm specializing in copyright, trademark, commercial litigation, business contracts, real estate, and commercial landlord-tenant matters. Located in the heart of busy Manhattan, Kaufman & Kahn draws on its twenty years of experience practicing law to provide its clients with excellent, detail-oriented service. Unlike most firms, it personalizes its service to fit the unique needs of each client. Client Goals: Determined to stay on top of an extremely competitive market, Kaufman & Kahn decided to replace their website with one that would not only attract the right clients, but would also act [...]
Content curation has become somewhat of a buzzword on the Internet. You’ve probably heard of it, and if you have a social media account, are most likely already doing it, whether purposefully or not. What is content curation, and why should businesses care? Content curation is, in it’s simplest form, the sharing of content that you’ve screened for quality or relevance to your audience. Perhaps you found a YouTube video that you wanted to share with friends and posted to your Facebook profile, or maybe you retweeted a tweet you found interesting – either way, by sharing that bit of content [...]
As a digital marketing agency, clients often come to us for help with their social media strategy and execution. While businesses often realize the importance of using social media to drive new sales opportunities, they are often surprised to learn that before they even think about creating a social media plan, they must first get their company website in order. What does your website have to do with your social media strategy? Turns out, a lot. Read on: Social media drives traffic to your website Social media is a great way to engage with your customers and spread your messages [...]
Our infographic, the Sensible Social Media Marketing Checklist for Businesses, was such a huge hit that we decided to create a series of Sensible Checklists to help businesses stop setting crazy goals for themselves! Did you know that business blogging can increase your web traffic on average by 55%? In a recent post, we outlined the 6 important reasons your business should be blogging. But how do you get started? A great content & blogging strategy can help you attract like-minded people and help you build trust and relationships with potential customers. If you’re confused about how to get started with developing [...]
As an internet marketing agency, one of the first things we advise our clients is to start a blog for their business. While some people might think blogging is only for guys who live in their parents’ basement to dissect plot-holes in Star Trek episodes, think again. There are many good reasons your company should be blogging now. Six reasons blogs help capture Internet marketing leads 1. Search engines love blogs Search engines rank new content highly, and a fresh blog post will get a higher PageRank than an old static web-page. Blogging is a great way to get your [...]
ALERT!! The Sensible Social Media Checklist has been UPDATED to include Pinterest, YouTube, and Google+ – VIEW VERSION 2.0 Are you stumped by social media for your business? You probably already know you need to promote your company via social media but many people find the process overwhelming. Don’t know how to start? Need help maintaining your social media momentum? Our new infographic, the The Sensible Social Media Checklist for Businesses can help. ALERT!! The Sensible Social Media Checklist has been UPDATED to include Pinterest, YouTube, and Google+ – VIEW VERSION 2.0 ALERT!! The Sensible Social Media Checklist has been [...]
The folks over at Unbounce recently shared this great infographic from DivvyHQ outlining the 12 steps any savvy marketer should follow after writing a new blog post! Best of all, it doubles as a checklist, so you can print it out, laminate it, and keep it by your desk for reference. If you’re looking for an easy way to manage your content ideas, editorial team, production process and deadlines, DivvyHQ is a cool web-based tool to help you make sure you follow these steps every time you blog. Of course, you can also hire a team of smart marketers to handle these [...]
The Whole Brain Group’s Kyle Stuef to Present on “Blogging to Enhance Your Brand” WordPress Ann Arbor is a monthly networking, education and sharing event in Ann Arbor, Michigan. Every meeting consists of a presentation by a local WordPress professional, networking, tips and general WordPress discussion. This month’s meeting on January 26th, 2010 at the Workantile Exchange will take place beginning at 7 P.M. and ending at 9 P.M. The Workantile Exchange is located at 118 S Main St in downtown Ann Arbor. This month’s speakers include: JT Pratt: “Best Practices for WordPress SEO” Kyle Stuef: “Branding and Blogging” Agenda [...]
