Websites
Designed to function as the center of your online marketing universe
Strategy
An effective website design depends on a thorough understanding of who you are marketing to, and what you want visitors to do when they come to your site. All of our website engagements begin with a strategy & design phase, during which our experts will:
- Develop a thorough understanding of your target customers, sales process, industry, and competitors
- Identify differentiators and key messages
- Identify a content strategy to engage visitors and convert them into leads
- Identify goals and metrics for determining the effectiveness of your website
- Create a website design and structure to support your goals
Execution
In addition to creating professionally designed sites with visual impact, we have developed a thorough set of uncompromising technology standards to ensure that your website is more than just a pretty face. We won’t give away our secret recipe here, but we can say that all of our website projects include:
- SEO Friendly WordPress framework for content management
- Installation & configuration of Google Analytics & Webmaster Tools for tracking traffic
- Built-in RSS for easy integration with social networks
- Scalable structure designed to provide flexibility for future phases as your company grows
Evolution
After your website is live, we can help you make sure that you maximize the investment you made in your site. Depending on your goals, ongoing engagements with our Whole Brain Group marketing team can be customized to include:
- Fresh content to give visitors a reason to come back to your site
- SEO strategy to improve your search ranking
- Social media strategy & execution to drive traffic to your site and circulate your content
- Pay-per-click strategy & execution to generate leads & convert visitors to sales
- Monitoring your Google Analytics account to study visitor trends and refine your strategies
- Updating your website code & plugins to avoid security issues & browser incompatibilities
