Social Media
Engage your customers and build buzz about your business
Social media is all about building relationships, and it’s important to cultivate a strong base of fans and followers who engage with your business and want to share how much they love it!
Strategy
All of our social media engagements begin with a strategy phase, during which our experts will:
- Develop a thorough understanding of your target customers, sales process, industry, and competitors
- Help you identify goals and metrics for determining the effectiveness of your social media activity
- Identify social media influencers in your industry
- Research trends related to your products and services
- Identify opportunities for engaging with influencers, prospects, and customers
At the end of this phase, you will receive a comprehensive report outlining our findings and tactical recommendations for achieving your objectives.
Execution
Finding people who care about the same things you do can be time-consuming, but it’s an important element of social networking that can’t be ignored. Running your company is a busy job and social media can easily get left behind, even though it’s essential to driving traffic to your website to keep your search engine ranking on the rise!
We can help you with initial account setup, optimizing existing accounts, and creating great content to circulate via social media to drive valuable traffic to your website. Our setup & curation services include:
- Creating & maintaining accounts – including Facebook, Twitter, LinkedIn, YouTube, Google+, and Pinterest
- Making your website mobile-friendly for visitors viewing your site on a smartphone or tablet
- Writing blog posts or posting news & announcements
- Monitoring and responding to online conversations about your business
- Monitoring your competitors’ activity on social media to deliver market intelligence to you
- Delivering reports and recommendations for improvement
Evolution
Since your business is constantly changing, your content and social media strategy should be flexible and designed to evolve. We regularly monitor results against pre-established goals, and meet with you monthly to review performance, adjust our tactics, and set priorities & tasks for the next month.
