Search Engine Optimization
Get your website found by search engines and customers!
Search Engine Optimization (SEO) is a marathon, not a sprint, so don’t listen to anyone that promises you that coveted first position in Google’s search results by the end of the week. Many factors go into achieving this goal, and you need a website that’s built in the right way to help get you there.
Step 1: Make sure your website has more than just a pretty face
Websites designed & developed by The Whole Brain Group are powered by a thorough understanding of the technical aspects of search engine optimization, and include features like:
- WordPress as your website’s Content Management System – (Find out why we love WordPress)
- Page titles & meta descriptions that include keyword phrases
- Installation & configuration of Google Analytics & Webmaster Tools
- A well-formed sitemap.xml file that is submitted to Google, Yahoo, and other top search engines AUTOMATICALLY each time your website content changes
- Redirection of the old pages of your website to your new site so you don’t lose the historical credit you’ve built up with search engines
Step 2: Develop and execute an integrated online marketing strategy
While successful website SEO requires proper site structure, other elements – including frequent content updating, and increasing inbound links, work together to push your website higher in search results. After your website is launched, you can elect to work with the Whole Brain Group team on an ongoing basis to:
- Make sure your website content stays fresh and uses your keywords consistently
- Get links to your site from other sites – including directories and industry resources
- Develop an online marketing strategy focused on getting measurable results
- Use social media to drive traffic to your website and build buzz
- Use pay-per-click (PPC) advertising to target your audience
