Pay Per Click Advertising
Targeted Online Marketing with Measurable Results
Pay-per-click (PPC) advertising is a great way for businesses to target advertising at people who are ready to buy. Depending on the network you choose, ads can be targeted at very specific audiences based on interests, demographics, or search terms & keywords — maximizing qualified leads and getting measurable results from your advertising dollars!
Of course, since you’re paying every time someone clicks on your ads, it can also be very costly and ineffective if you’re targeting the wrong audience or using the wrong keywords. Our certified online campaign analysts can help prevent costly mistakes by configuring and optimizing your campaigns to make sure your budget is being used wisely.
Strategy
All of our PPC advertising engagements begin with a strategy phase, during which a Google Adwords certified expert will:
- review your current website analytics & visitor behavior
- develop a thorough understanding of your target customers, sales process, industry, and competitors
- research search trends for keywords & phrases related to your products and services
At the end of this phase, you will receive a comprehensive report outlining our findings and recommendations for achieving your objectives.
Execution
Depending on your needs, a Google AdWords Certified expert will:
- Set up, monitor, and manage online campaigns on the most popular networks – including Google AdWords & Display Network, Facebook, and LinkedIn.
- Maximize your conversion rate by creating targeted landing pages designed to turn visitors into leads
- Track the effectiveness of your efforts using advanced Google Analytics goal tracking & reporting
Evolution
Since your business is constantly changing, your PPC strategy should be flexible and designed to evolve. We regularly monitor results against pre-established goals & ad budgets, and meet with you monthly to review performance, adjust our tactics, and set priorities & tasks for the next month.
