Essential Elements of Inbound Marketing
How to attract like-minded prospects and convert them into customers
An authentic brand & voice. Make sure your brand imagery and voice reflect the vibe you and your team give off in person. Don’t pretend to be something you’re not, or you’ll end up attracting the wrong types of customers!
Content that showcases your expertise. eBooks, white papers, blogs, checklists, webinars, videos – offer content that educates potential buyers, lets prospects get to know you better, and demonstrates that they can trust you.
Offers that will attract your ideal customer. Most people you talk to will fall into 3 categories: just looking, shopping actively for options, ready to buy. Use your content to develop offers for each stage of the buying cycle and make sure they satisfy the needs of your ideal customers.
Landing pages that convert visitors to leads. Use targeted landing pages to capture your prospects’ contact information, then continue to engage them with interesting content until they are ready to buy.
Strong & effective calls-to-action. Your website, email communication, and marketing collateral should have strong calls-to-action that appeal to prospects at all stages of the buying cycle and drive traffic to your landing pages.
Relationship cultivation and lead nurturing. Use social media and email marketing to connect with like-minded people and build rapport, then offer valuable content that appeals to people who can benefit from your products or services.
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