Deque Website + Inbound
Deque Systems is focused on reducing the barriers to web and digital content for people with disabilities. When Deque embarked on a website redesign, The Whole Brain Group team studied Google Analytics to understand how users spent time on the site. We then crafted new pages that were more engaging to visitors–designing the site to be compliant with web accessibility standards in order to align with Deque’s company values and mission.
The Deque website is also integrated with HubSpot Marketing Automation software to encourage lead conversion using Calls to Action (CTAs) and landing pages, and is regularly updated with fresh content as part of a larger inbound marketing strategy.
- 350% increase in average monthly website traffic since 2012
- 400% increase in average monthly website leads since 2013
- Deque was named to the Inc. 5000 list in 2012 and 2013
“We’ve expanded our relationship with the Whole Brain Group over the last four years as our company has grown and encountered new challenges. We started out with a simple website project, and now have the best digital presence in our industry.”
–Anik Ganguly, Deque Systems