Internet Marketing Case Study: Deque Systems
Deque Systems is focused on reducing the barriers to web usage for people with disabilities. They provide their clients with enterprise software, consulting, and training to ensure that these organizations have the toolset to make large and complex websites accessible.
Deque’s Marketing Goals
- Develop a formal marketing plan
- Quickly scale marketing efforts without building an in-house team
- Promote the launch of their newest suite of accessibility software tools
- Increased qualified leads and sales
As a growing company, Deque quickly hit an acceleration point. They were challenged to find a solution to scale their expanding company. Deque had no real social media marketing strategy in place, and did not have the staff to nurture a social media campaign. Without a dedicated marketing staff on hand, Deque enlisted the help of The Whole Brain Group as a marketing partner. The Whole Brain Group served as Deque’s virtual marketing team, creating and implementing campaigns for social media, pay-per-click advertising, inbound marketing, search engine optimization, and print marketing design.
Our Solution & Results
With ambitious plans for driving brand awareness and generating sales leads through inbound marketing, Deque’s website needed an overhaul to be able to scale.
The Whole Brain Group designed a modern, highly functional website, developed in WordPress and enhanced for SEO. Both partners worked to ensure the new website’s compliance with accessibility standards in order to reflect the company’s key values and core mission. The new website is also integrated with the Hubspot marketing platform to automate and monitor Deque’s inbound marketing and lead generation.
With a new website foundation in place, The Whole Brain Group created and launched a lead generation strategy, using social media posts and targeted calls to action to drive traffic to Deque blog posts and landing pages. With strategic inbound campaigns, powered by social media and content marketing, Deque’s brand awareness, website traffic, and leads increased exponentially.
Download the complete Deque Client Case Study
The Whole Brain Group has been an indispensable partner that has been creative and agile and has helped support our growth.
Tyer Steben, Vice President of Product Marketing, Deque Systems