Client overview:
ASK Interfaces is a software startup from three young entrepreneurs dedicated to assisting people with disabilities. The company has developed an innovative app for Android tablets which allows someone to communicate without having to locate and press small buttons or keys. The Accessible Messaging application grew from a collaborative effort between a group of University of Michigan students, Mott Children’s Hospital therapists and their patients. The app has evolved from a messaging platform to have much broader application as an entire user interface.
Client goals:
As a small start-up, ASK Interfaces originally had a simple website that they created themselves. In addition to a new website, the company also needed help with branding. ASK Interfaces previously had 3 different logos and they needed to convey a consistent brand image.
Smart Marketing Solution:
The creative team at the Whole Brain Group designed a brand new look and identity for ASK Interfaces using bold colors. The new logo was consistently used on the company’s new website which features content ported over from the old site as well as fresh, new content that can be updated as the company grows.
Results: http://www.askinterfaces.com/
