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Many businesses are unsure about how to track the effectiveness of their marketing campaigns, and spend thousands of dollars each year without a clear sense of what is working and what is not.
Whole Brain Marketing Solutions
- Help you understand user behavior on your site
- Track visitor conversions with Google Analytics goals and reports
- Revamp your website design, content, and structure to convert visitors to leads
- Develop a content & social media marketing strategy with goals & performance metrics
- Develop a targeted pay-per-click advertising strategy with goals & performance metrics
- Regularly monitor, report, and adjust marketing tactics to maximize performance
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Recent blog posts about digital marketing strategy:
Pinterest: Pinning Down Your Business
If your business has delved into social media marketing, you’re already cozy with Facebook, Twitter, and perhaps even LinkedIn. You’re not alone. Over 80% of small businesses use Facebook to reach their audience. Many also reply on LinkedIn and Twitter. As the three most popular social media platforms in the world, they’re accessed by millions of people every day. And that number continues to grow. In fact, Twitter celebrated a user increase of 150% last year! Make Your Brand More Visual Just beyond the Big Three is the whimsical, image-driven Pinterest. Once considered to be a glorified recipe book, the [...]
Hashtags: Coming To A Facebook Near You
They’re the most ubiquitous and clickable symbol in the social media landscape. You’ve probably seen them posted by misinformed Facebook users, but they really don’t belong on your News Feed, and you can’t even click them. But now, hashtags are coming to Facebook! Whether this news is cause for jubilation or despair (the use of hashtags on Facebook was the subject of a polarizing debate long before this week’s announcement), Facebook’s new support for the hashtag will allow you to enhance your company’s social media strategy. They’re Clickable Although people have been using hashtags on Facebook for months, the new [...]
Communicating With A Single Voice
Each section of a choir is responsible for its own tonality, volume, and range of notes. If you could only hear the altos sing their part of Mozart’s Requiem, it might be difficult to identify the music. But really good singers know how to blend their voices with the other sections of the chorus so that the audience encounters the music as if they’re only hearing the sound of one voice. This is the kind of experience that you’ll want to offer your customers as you take your company onto the social media stage of Facebook, Linkedin, Twitter, Pinterest, Google+, [...]
Upcoming Inbound Marketing Workshops at The Whole Brain Group
As a business owner, do you avoid creating an online marketing campaign because you don’t quite know where to start? Do you wonder how you’ll reach your target audience in the online community? While marketing online with content offers, blogs, and social media may either be foreign or uncomfortable for you, we’re here to tell you why you can’t ignore it any longer! Making the switch from traditional marketing methods: billboards, cold calls, and advertisements (outbound marketing), to digital and inbound marketing will save you time and money! Let inbound marketing experts from The Whole Brain Group assist you in [...]
Style Guide: Encourage Brand Uniformity for Your Company
Whether you run a large corporation or own a small mom-and-pop shop, having a style guide is a key to business success. It acts as your company’s style bible, creating a cohesive identity that guarantees a consistent look and feel for your brand as you create new marketing materials. What’s In A Style Guide? A style guide, also known as an identity guide, sets out the design specifications for the conveyance of your company’s overall brand appearance and messaging. You can include every attribute that’s important to the integrity of your brand. Depending on the size of your organization, a style [...]