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Recent blog posts about digital marketing strategy:
Here we are at last—the final installment of our series, Target Your Ideal Customer With Personas. We’re so glad you’ve joined us, and we firmly believe your team’s marketing strategies will be the brainier for it! In previous installments, we’ve discussed the whys and hows of building a more evolved customer profile, The Whole Brain way. The “why”? Your business succeeds when you know your audience and speak directly to their needs. The “how”? That’s about structuring your observations into a useful tool—one that integrates complete information about your diverse customer base, and delivers that information to your team in [...]
Welcome, all, to the third installment in our four-part series, Target Your Ideal Customer with Personas! An accurate understanding of the needs of your ideal customers enables you to communicate with them more effectively—and increases your business’ potential for success. We’re here to help you achieve a more accurate and insightful customer profile, and naturally, we’re doing it The Whole Brain way: by combining the complementary powers of creative thinking and hard data. In our last post, we walked you through the steps of creating an Ideal Customer Profile (ICP). Here, we’ll outline the key information needed to create personas [...]
Welcome back to our series covering the best and Whole-Brainiest concepts in inbound marketing strategies. We’re glad you’re sticking with us! We’ll help you become brainier than ever in our first series topic, defining your ideal customer. In our last blog, we discussed the importance of a great customer profile to your company’s overall marketing strategy. Taking the time to define your ideal customer in detail will show you how to speak to them in a way that truly resonates with their needs. Clarifying the characteristics of the customers you’re trying to attract to your business also goes hand in [...]
Here at the Whole Brain Group, our New Year’s resolution for 2014 is to get even Whole-Brainier about inbound marketing strategies. We spent 2013 refining our own processes to learn more about what works—and we’re practically bursting at the seams to share our proven techniques for implementing a more effective marketing program! Our 2013 e-book, “Get Sales and Marketing Traction with Inbound,” outlined key steps to building the best marketing strategy for your company’s unique goals. Now we’re kicking off a series right here on our blog to guide you through each step in greater detail—using the Whole Brain approach! With our Right Brain, we’ll [...]
As we say goodbye to 2013, I wanted to take a moment to share the steps we’re taking with many of our clients to make sure they are on the right track for 2014! HubSpot was kind enough to publish our tips on the Inbound Hub blog today, so please head over there to read our 14 Tips for Developing a Smart Marketing Strategy for 2014! These tips will get your company headed in the right direction in 2014 as they reveal important steps about developing your company’s vision and goals analyzing your trends aligning your teams reviewing your documentation [...]