If your business has delved into social media marketing, you’re already cozy with Facebook, Twitter, and perhaps even LinkedIn. You’re not alone. Over 80% of small businesses use Facebook to reach their audience. Many also reply on LinkedIn and Twitter. As the three most popular social media platforms in the world, they’re accessed by millions of people every day. And that number continues to grow. In fact, Twitter celebrated a user increase of 150% last year! Make Your Brand More Visual Just beyond the Big Three is the whimsical, image-driven Pinterest. Once considered to be a glorified recipe book, the [...]
Category: Social Media
They’re the most ubiquitous and clickable symbol in the social media landscape. You’ve probably seen them posted by misinformed Facebook users, but they really don’t belong on your News Feed, and you can’t even click them. But now, hashtags are coming to Facebook! Whether this news is cause for jubilation or despair (the use of hashtags on Facebook was the subject of a polarizing debate long before this week’s announcement), Facebook’s new support for the hashtag will allow you to enhance your company’s social media strategy. They’re Clickable Although people have been using hashtags on Facebook for months, the new [...]
Each section of a choir is responsible for its own tonality, volume, and range of notes. If you could only hear the altos sing their part of Mozart’s Requiem, it might be difficult to identify the music. But really good singers know how to blend their voices with the other sections of the chorus so that the audience encounters the music as if they’re only hearing the sound of one voice. This is the kind of experience that you’ll want to offer your customers as you take your company onto the social media stage of Facebook, Linkedin, Twitter, Pinterest, Google+, [...]
As a business owner, do you avoid creating an online marketing campaign because you don’t quite know where to start? Do you wonder how you’ll reach your target audience in the online community? While marketing online with content offers, blogs, and social media may either be foreign or uncomfortable for you, we’re here to tell you why you can’t ignore it any longer! Making the switch from traditional marketing methods: billboards, cold calls, and advertisements (outbound marketing), to digital and inbound marketing will save you time and money! Let inbound marketing experts from The Whole Brain Group assist you in [...]
Suffering from Facebook fatigue? Getting tired of Twitter? Despair not. You can restore your dwindling supply of social media energy by switching to Google+, just named the second most-used social media platform worldwide by GlobalWebIndex. While Google+ has only half the active users of first place Facebook, it can boast of attracting 500,000 more users than Twitter, which ranked number 4 on the list. If you’re like us, you probably have a Google+ account, but you don’t really use it. Well, it’s time for all of us to start visiting Google+ more often, because who wouldn’t want to take advantage [...]
Looking for that great Thai restaurant in town, but don’t know which one to pick? Tough decision, but, like most things in life today, there’s an app for that. And it’s called FourSquare. If you’re unfamiliar with FourSquare, you’re really missing out on an easy way to find the best restaurants, art galleries, stores, museums, and nightspots – to name a few. You know they’re the best, because FourSquare selections are based not only on what your friends think, but also on expert opinion. FourSquare For You Let’s say that you own a restaurant. When a customer walks in the [...]
Ode To Social Media Roses are red, violets are blue, Started using your services, my business grew. Ah yes, it’s true. There’s no denying that social media is incredibly valuable for businesses, both big and small. Although it’s a new marketing technique, some would argue that social media marketing is one of the most effective. In an article entitled The Developing Role of Social Media in the Modern Business World, published recently on Forbes.com, Jessica Bosari notes that “85% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in market [...]
Make It Quick. Please! In 1847, Chopin picked up the tempo of classical music with his Minute Waltz. In the 1980’s, the business world was abuzz with the 30 second elevator pitch. Today, Twitter raises the brevity bar once again with the launch of its new 6 second video! A Short Introduction Presenting Vine, a mobile service just acquired by Twitter. Vine lets you create short, looping videos of 6 seconds or less. Like Twitter, the creators of Vine “want to make it easier for people to come together to share and discover what’s happening in the world.” And, unlike [...]
We’ve all done it. Gone to a website with our mobile smart phone or iPad, only to discover that the website isn’t mobile-friendly. Constantly squinting, enlarging the screen, and pressing the wrong links gets tiring – real fast! Does your website allow visitors to browse your goods and services? Good for you. But if your site isn’t mobile-enabled, it isn’t good enough. People aren’t walking the streets with their laptops or desktops; they’re on their mobile phones and iPads, ready to buy, and frustrated when your site isn’t accessible to them! Top 3 Reasons to Optimize your Website for Mobile [...]
In the past, Facebook was mostly about mapping out and staying in touch with the people you know, (or don’t know). But now with Facebook Graph, you can find people, friends of friends or friends of friends of friends who share the same common interests. Facebook Graph gives you the ability to look for what you want and get immediate results. Custom Facebook Search Results With web searching you get most of the same results when using different search engines. When searching with Facebook, each person will get completely different results because the search process and personalization is so in-depth. [...]
They’re the most ubiquitous and clickable symbol in the social media landscape. You’ve probably seen them posted by misinformed Facebook users, but they really don’t belong on your News Feed, and you can’t even click them. But now, hashtags are coming to Facebook! Whether this news is cause for jubilation or despair (the use of hashtags on Facebook was the subject of a polarizing debate long before this week’s announcement), Facebook’s new support for the hashtag will allow you to enhance your company’s social media strategy. They’re Clickable Although people have been using hashtags on Facebook for months, the new [...]
Each section of a choir is responsible for its own tonality, volume, and range of notes. If you could only hear the altos sing their part of Mozart’s Requiem, it might be difficult to identify the music. But really good singers know how to blend their voices with the other sections of the chorus so that the audience encounters the music as if they’re only hearing the sound of one voice. This is the kind of experience that you’ll want to offer your customers as you take your company onto the social media stage of Facebook, Linkedin, Twitter, Pinterest, Google+, [...]
As a business owner, do you avoid creating an online marketing campaign because you don’t quite know where to start? Do you wonder how you’ll reach your target audience in the online community? While marketing online with content offers, blogs, and social media may either be foreign or uncomfortable for you, we’re here to tell you why you can’t ignore it any longer! Making the switch from traditional marketing methods: billboards, cold calls, and advertisements (outbound marketing), to digital and inbound marketing will save you time and money! Let inbound marketing experts from The Whole Brain Group assist you in [...]
Suffering from Facebook fatigue? Getting tired of Twitter? Despair not. You can restore your dwindling supply of social media energy by switching to Google+, just named the second most-used social media platform worldwide by GlobalWebIndex. While Google+ has only half the active users of first place Facebook, it can boast of attracting 500,000 more users than Twitter, which ranked number 4 on the list. If you’re like us, you probably have a Google+ account, but you don’t really use it. Well, it’s time for all of us to start visiting Google+ more often, because who wouldn’t want to take advantage [...]
Looking for that great Thai restaurant in town, but don’t know which one to pick? Tough decision, but, like most things in life today, there’s an app for that. And it’s called FourSquare. If you’re unfamiliar with FourSquare, you’re really missing out on an easy way to find the best restaurants, art galleries, stores, museums, and nightspots – to name a few. You know they’re the best, because FourSquare selections are based not only on what your friends think, but also on expert opinion. FourSquare For You Let’s say that you own a restaurant. When a customer walks in the [...]
Ode To Social Media Roses are red, violets are blue, Started using your services, my business grew. Ah yes, it’s true. There’s no denying that social media is incredibly valuable for businesses, both big and small. Although it’s a new marketing technique, some would argue that social media marketing is one of the most effective. In an article entitled The Developing Role of Social Media in the Modern Business World, published recently on Forbes.com, Jessica Bosari notes that “85% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in market [...]
Make It Quick. Please! In 1847, Chopin picked up the tempo of classical music with his Minute Waltz. In the 1980’s, the business world was abuzz with the 30 second elevator pitch. Today, Twitter raises the brevity bar once again with the launch of its new 6 second video! A Short Introduction Presenting Vine, a mobile service just acquired by Twitter. Vine lets you create short, looping videos of 6 seconds or less. Like Twitter, the creators of Vine “want to make it easier for people to come together to share and discover what’s happening in the world.” And, unlike [...]
We’ve all done it. Gone to a website with our mobile smart phone or iPad, only to discover that the website isn’t mobile-friendly. Constantly squinting, enlarging the screen, and pressing the wrong links gets tiring – real fast! Does your website allow visitors to browse your goods and services? Good for you. But if your site isn’t mobile-enabled, it isn’t good enough. People aren’t walking the streets with their laptops or desktops; they’re on their mobile phones and iPads, ready to buy, and frustrated when your site isn’t accessible to them! Top 3 Reasons to Optimize your Website for Mobile [...]
In the past, Facebook was mostly about mapping out and staying in touch with the people you know, (or don’t know). But now with Facebook Graph, you can find people, friends of friends or friends of friends of friends who share the same common interests. Facebook Graph gives you the ability to look for what you want and get immediate results. Custom Facebook Search Results With web searching you get most of the same results when using different search engines. When searching with Facebook, each person will get completely different results because the search process and personalization is so in-depth. [...]
