If you have a successful inbound marketing strategy in place, chances are pretty good that you’re starting to get more leads than you know what to do with. Bottom of the funnel leads are no-brainers: you should always follow up with people who call you, or who submit a web form to request a consultation or a price. But what do you do with all the people who have downloaded your eBooks and checklists? Your contact database or customer relationship management (CRM) system may be full of people who are on the verge of buying, and just need a little [...]
Category: Inbound Marketing
Sales and marketing go hand in hand. Without effective marketing, there are no prospects to sell your product to. Without sales people to convert those prospects into customers, marketing efforts are wasted. In a small company, sales and marketing functions are often the responsibility of one or two people with blended roles so the communication of goals and priorities is often simpler and clearer. But as an organization grows and teams begin to form, the lines of communication often begin to break down. It’s not uncommon for marketing teams to have very little knowledge of the sales process, and for [...]
In Marketing Budget Part 1 we emphasized the importance of setting your budget goals and discussed ways of allocating your marketing dollars accordingly. That’s the plan. Implementing A Marketing Budget Plan Once you’ve developed a plan that supports your company’s goals, you need to implement it. And to guarantee a successful implementation, you need a team of qualified marketers, designers, and technical experts. There are a number of options available to you in creating such a team: In-House Marketing Team. To execute a complex marketing plan, you need people who possess skills in copywriting, coding, design, social media, Pay Per [...]
We’re sure you’ve heard it before. It’s a phrase that everyone hates hearing: “You have to spend money to make money.” But many people struggle to figure out how much money they have to spend to make the amount of money they want to make! In this two-part series, we’ll take you through the process of developing a plan for a marketing strategy and budget that will support your company goals. In Part 2 we’ll tell you how to implement the plan. Start With A Marketing Strategy When calculating your marketing budget, make sure you start by aligning your marketing goals [...]
Ode To Social Media Roses are red, violets are blue, Started using your services, my business grew. Ah yes, it’s true. There’s no denying that social media is incredibly valuable for businesses, both big and small. Although it’s a new marketing technique, some would argue that social media marketing is one of the most effective. In an article entitled The Developing Role of Social Media in the Modern Business World, published recently on Forbes.com, Jessica Bosari notes that “85% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in market [...]
A landing page’s only purpose is to prompt your website’s visitors to take action. Landing pages can be used to promote many things such as downloadable content, selling a product, or subscription to a newsletter. A landing page should have one simple task and be easy to create, but plenty of pages have failed to do their job. Are your landing pages letting you down? 4 Reasons Your Landing Pages Aren’t Converting A Mismatched Offer The best way to have users leave your landing page is by confusing them. This happens most often when a call to action (CTA) offers one [...]
The annual tradition of making those pesky New Year’s resolutions is quickly approaching. Although we may set personal goals for ourselves, did you ever think about how those goals could pertain to your business? Here are some common New Year’s resolutions that apply to more than just your personal life. Lose Weight We’ve all packed on a few of those extra pounds from the holidays and chances are over the last year, so has your website. This is better known as content overload. What you don’t realize is that like anything, too much of a good thing is a bad [...]
Content curation has become somewhat of a buzzword on the Internet. You’ve probably heard of it, and if you have a social media account, are most likely already doing it, whether purposefully or not. What is content curation, and why should businesses care? Content curation is, in it’s simplest form, the sharing of content that you’ve screened for quality or relevance to your audience. Perhaps you found a YouTube video that you wanted to share with friends and posted to your Facebook profile, or maybe you retweeted a tweet you found interesting – either way, by sharing that bit of content [...]
Have you heard about inbound marketing yet? As an internet marketing agency, we use inbound marketing tactics daily, for our clients and for our own internal marketing efforts. But what is inbound marketing, anyway? And how does it differ from traditional marketing? Traditional techniques such as advertisements, billboards, and cold calling can be costly and often ineffective, and they don’t always reach the people who are looking for your services. Inbound marketing instead focuses on targeted techniques such as content creation, search marketing, and social media that help potential buyers find your business when they are ready to buy. This brings [...]
As a digital marketing agency, clients often come to us for help with their social media strategy and execution. While businesses often realize the importance of using social media to drive new sales opportunities, they are often surprised to learn that before they even think about creating a social media plan, they must first get their company website in order. What does your website have to do with your social media strategy? Turns out, a lot. Read on: Social media drives traffic to your website Social media is a great way to engage with your customers and spread your messages [...]
Sales and marketing go hand in hand. Without effective marketing, there are no prospects to sell your product to. Without sales people to convert those prospects into customers, marketing efforts are wasted. In a small company, sales and marketing functions are often the responsibility of one or two people with blended roles so the communication of goals and priorities is often simpler and clearer. But as an organization grows and teams begin to form, the lines of communication often begin to break down. It’s not uncommon for marketing teams to have very little knowledge of the sales process, and for [...]
In Marketing Budget Part 1 we emphasized the importance of setting your budget goals and discussed ways of allocating your marketing dollars accordingly. That’s the plan. Implementing A Marketing Budget Plan Once you’ve developed a plan that supports your company’s goals, you need to implement it. And to guarantee a successful implementation, you need a team of qualified marketers, designers, and technical experts. There are a number of options available to you in creating such a team: In-House Marketing Team. To execute a complex marketing plan, you need people who possess skills in copywriting, coding, design, social media, Pay Per [...]
We’re sure you’ve heard it before. It’s a phrase that everyone hates hearing: “You have to spend money to make money.” But many people struggle to figure out how much money they have to spend to make the amount of money they want to make! In this two-part series, we’ll take you through the process of developing a plan for a marketing strategy and budget that will support your company goals. In Part 2 we’ll tell you how to implement the plan. Start With A Marketing Strategy When calculating your marketing budget, make sure you start by aligning your marketing goals [...]
Ode To Social Media Roses are red, violets are blue, Started using your services, my business grew. Ah yes, it’s true. There’s no denying that social media is incredibly valuable for businesses, both big and small. Although it’s a new marketing technique, some would argue that social media marketing is one of the most effective. In an article entitled The Developing Role of Social Media in the Modern Business World, published recently on Forbes.com, Jessica Bosari notes that “85% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in market [...]
A landing page’s only purpose is to prompt your website’s visitors to take action. Landing pages can be used to promote many things such as downloadable content, selling a product, or subscription to a newsletter. A landing page should have one simple task and be easy to create, but plenty of pages have failed to do their job. Are your landing pages letting you down? 4 Reasons Your Landing Pages Aren’t Converting A Mismatched Offer The best way to have users leave your landing page is by confusing them. This happens most often when a call to action (CTA) offers one [...]
The annual tradition of making those pesky New Year’s resolutions is quickly approaching. Although we may set personal goals for ourselves, did you ever think about how those goals could pertain to your business? Here are some common New Year’s resolutions that apply to more than just your personal life. Lose Weight We’ve all packed on a few of those extra pounds from the holidays and chances are over the last year, so has your website. This is better known as content overload. What you don’t realize is that like anything, too much of a good thing is a bad [...]
Content curation has become somewhat of a buzzword on the Internet. You’ve probably heard of it, and if you have a social media account, are most likely already doing it, whether purposefully or not. What is content curation, and why should businesses care? Content curation is, in it’s simplest form, the sharing of content that you’ve screened for quality or relevance to your audience. Perhaps you found a YouTube video that you wanted to share with friends and posted to your Facebook profile, or maybe you retweeted a tweet you found interesting – either way, by sharing that bit of content [...]
Have you heard about inbound marketing yet? As an internet marketing agency, we use inbound marketing tactics daily, for our clients and for our own internal marketing efforts. But what is inbound marketing, anyway? And how does it differ from traditional marketing? Traditional techniques such as advertisements, billboards, and cold calling can be costly and often ineffective, and they don’t always reach the people who are looking for your services. Inbound marketing instead focuses on targeted techniques such as content creation, search marketing, and social media that help potential buyers find your business when they are ready to buy. This brings [...]
As a digital marketing agency, clients often come to us for help with their social media strategy and execution. While businesses often realize the importance of using social media to drive new sales opportunities, they are often surprised to learn that before they even think about creating a social media plan, they must first get their company website in order. What does your website have to do with your social media strategy? Turns out, a lot. Read on: Social media drives traffic to your website Social media is a great way to engage with your customers and spread your messages [...]
