Whether you run a large corporation or own a small mom-and-pop shop, having a style guide is a key to business success. It acts as your company’s style bible, creating a cohesive identity that guarantees a consistent look and feel for your brand as you create new marketing materials. What’s In A Style Guide? A style guide, also known as an identity guide, sets out the design specifications for the conveyance of your company’s overall brand appearance and messaging. You can include every attribute that’s important to the integrity of your brand. Depending on the size of your organization, a style [...]
Category: Design & Usability
White Arbor Bridal & Formals, a small wedding boutique located in Saline, Michigan, offers a one-stop shopping venue for every bride’s special day! Specializing in exquisite one-on-one customer service, White Arbor prides itself on making a bride feel right at home. They carry several lines of high-end designer gowns, ensuring that their competitively priced collection will have a dress to fit every style, size, and budget. Client Goals: Owner Diana Holding wanted to refresh the design of her White Arbor website with a new and attractive user-friendly interface for her visitors. Because White Arbor Bridal & Formals orders new dresses [...]
A landing page’s only purpose is to prompt your website’s visitors to take action. Landing pages can be used to promote many things such as downloadable content, selling a product, or subscription to a newsletter. A landing page should have one simple task and be easy to create, but plenty of pages have failed to do their job. Are your landing pages letting you down? 4 Reasons Your Landing Pages Aren’t Converting A Mismatched Offer The best way to have users leave your landing page is by confusing them. This happens most often when a call to action (CTA) offers one [...]
With the elevated focus on images in social media, creating strong visual content is becoming increasingly important. Many businesses are embracing infographics as a key component of their internet marketing plans. We recently published a post discussing the astonishing ROI, or “Return on Infographics,” that we have experienced first-hand here at Whole Brain Group. But just why are infographics so popular? Here are 5 reasons why infographics are successful and why you should be using them for your business: 1) They are eye-catching. First and foremost, infographics will grab a customers attention. By nature, infographics should be graphically interesting and visually pleasing. An [...]
As a digital marketing agency, clients often come to us for help with their social media strategy and execution. While businesses often realize the importance of using social media to drive new sales opportunities, they are often surprised to learn that before they even think about creating a social media plan, they must first get their company website in order. What does your website have to do with your social media strategy? Turns out, a lot. Read on: Social media drives traffic to your website Social media is a great way to engage with your customers and spread your messages [...]
If design concepts seem like Lorem ipsum to you, take our crash course with these great design tips! 1. Spacing Less is more! The basic mentality for most people is “fill the space”, which leads to things looking messy and cluttered. Allow images and text to breathe. White space in your design will draw the eye to more important components. If your layout is unorganized, the reader won’t know what to focus on and you run the risk of losing your main message. Essential as it is to leave space amongst design elements, it is also important to stay clear [...]
If you’re thinking about a website redesign project, you might think your first decisions involve picking a color palette, choosing typeface styles, and navigational settings. However, what’s often neglected is really the most important part: the content. Defining the effective and valuable content you plan to provide to visitors should always precede whatever design decisions you make, and will enhance your website design process by providing the design team with a clear focus and vision for your site. Establishing the strength of your content and defining a process for creating future content is where the discipline of content strategy comes in. [...]
As an internet marketing agency, we always stress to our clients the importance of including a strong call to action on their web pages. A call to action (CTA) is a short phrase that urges web visitors to perform a desired action. “Sign up today”, “Call now”, “Download”, “Buy now”, etc. are all good examples of CTA’s. A clear and effective CTA will help capture leads and turn web visitors into sales or prospects. We have created the below infographic to help you get started on creating effective CTA buttons. Depending on your business goals, different CTA’s will be appropriate [...]
What is a QR code? You’ve probably seen a QR code on an ad in the pages of your favorite magazine, the back of your cereal box, or maybe even the digital boarding pass for your last flight. QR, or “quick response,” codes resemble barcodes and, like a barcode, they can be quickly scanned to access information. Unlike barcodes, however, QR codes can store almost unlimited amounts of data and can be used for many different functions. The primary function of a QR code is linking to digital content. Most often QR codes are used to link to a company’s [...]
What is a Landing Page? When executing an online marketing strategy, it’s important to understand that getting visitors to your website is simply not enough to secure a click into a customer. Where the visitor lands on your website is as equally important as the initial ad or call to action that led them there. Landing pages are the first place a web visitor lands after clicking through any form of online campaign – whether it be pay per click advertising, social media internet marketing campaigns, QR codes, or other tactics that drive people to visit your website. Landing pages [...]
White Arbor Bridal & Formals, a small wedding boutique located in Saline, Michigan, offers a one-stop shopping venue for every bride’s special day! Specializing in exquisite one-on-one customer service, White Arbor prides itself on making a bride feel right at home. They carry several lines of high-end designer gowns, ensuring that their competitively priced collection will have a dress to fit every style, size, and budget. Client Goals: Owner Diana Holding wanted to refresh the design of her White Arbor website with a new and attractive user-friendly interface for her visitors. Because White Arbor Bridal & Formals orders new dresses [...]
A landing page’s only purpose is to prompt your website’s visitors to take action. Landing pages can be used to promote many things such as downloadable content, selling a product, or subscription to a newsletter. A landing page should have one simple task and be easy to create, but plenty of pages have failed to do their job. Are your landing pages letting you down? 4 Reasons Your Landing Pages Aren’t Converting A Mismatched Offer The best way to have users leave your landing page is by confusing them. This happens most often when a call to action (CTA) offers one [...]
With the elevated focus on images in social media, creating strong visual content is becoming increasingly important. Many businesses are embracing infographics as a key component of their internet marketing plans. We recently published a post discussing the astonishing ROI, or “Return on Infographics,” that we have experienced first-hand here at Whole Brain Group. But just why are infographics so popular? Here are 5 reasons why infographics are successful and why you should be using them for your business: 1) They are eye-catching. First and foremost, infographics will grab a customers attention. By nature, infographics should be graphically interesting and visually pleasing. An [...]
As a digital marketing agency, clients often come to us for help with their social media strategy and execution. While businesses often realize the importance of using social media to drive new sales opportunities, they are often surprised to learn that before they even think about creating a social media plan, they must first get their company website in order. What does your website have to do with your social media strategy? Turns out, a lot. Read on: Social media drives traffic to your website Social media is a great way to engage with your customers and spread your messages [...]
If design concepts seem like Lorem ipsum to you, take our crash course with these great design tips! 1. Spacing Less is more! The basic mentality for most people is “fill the space”, which leads to things looking messy and cluttered. Allow images and text to breathe. White space in your design will draw the eye to more important components. If your layout is unorganized, the reader won’t know what to focus on and you run the risk of losing your main message. Essential as it is to leave space amongst design elements, it is also important to stay clear [...]
If you’re thinking about a website redesign project, you might think your first decisions involve picking a color palette, choosing typeface styles, and navigational settings. However, what’s often neglected is really the most important part: the content. Defining the effective and valuable content you plan to provide to visitors should always precede whatever design decisions you make, and will enhance your website design process by providing the design team with a clear focus and vision for your site. Establishing the strength of your content and defining a process for creating future content is where the discipline of content strategy comes in. [...]
As an internet marketing agency, we always stress to our clients the importance of including a strong call to action on their web pages. A call to action (CTA) is a short phrase that urges web visitors to perform a desired action. “Sign up today”, “Call now”, “Download”, “Buy now”, etc. are all good examples of CTA’s. A clear and effective CTA will help capture leads and turn web visitors into sales or prospects. We have created the below infographic to help you get started on creating effective CTA buttons. Depending on your business goals, different CTA’s will be appropriate [...]
What is a QR code? You’ve probably seen a QR code on an ad in the pages of your favorite magazine, the back of your cereal box, or maybe even the digital boarding pass for your last flight. QR, or “quick response,” codes resemble barcodes and, like a barcode, they can be quickly scanned to access information. Unlike barcodes, however, QR codes can store almost unlimited amounts of data and can be used for many different functions. The primary function of a QR code is linking to digital content. Most often QR codes are used to link to a company’s [...]
What is a Landing Page? When executing an online marketing strategy, it’s important to understand that getting visitors to your website is simply not enough to secure a click into a customer. Where the visitor lands on your website is as equally important as the initial ad or call to action that led them there. Landing pages are the first place a web visitor lands after clicking through any form of online campaign – whether it be pay per click advertising, social media internet marketing campaigns, QR codes, or other tactics that drive people to visit your website. Landing pages [...]
