Sales and marketing go hand in hand. Without effective marketing, there are no prospects to sell your product to. Without sales people to convert those prospects into customers, marketing efforts are wasted. In a small company, sales and marketing functions are often the responsibility of one or two people with blended roles so the communication of goals and priorities is often simpler and clearer. But as an organization grows and teams begin to form, the lines of communication often begin to break down. It’s not uncommon for marketing teams to have very little knowledge of the sales process, and for [...]
Category: Content Marketing
In Marketing Budget Part 1 we emphasized the importance of setting your budget goals and discussed ways of allocating your marketing dollars accordingly. That’s the plan. Implementing A Marketing Budget Plan Once you’ve developed a plan that supports your company’s goals, you need to implement it. And to guarantee a successful implementation, you need a team of qualified marketers, designers, and technical experts. There are a number of options available to you in creating such a team: In-House Marketing Team. To execute a complex marketing plan, you need people who possess skills in copywriting, coding, design, social media, Pay Per [...]
We’ve all done it. Gone to a website with our mobile smart phone or iPad, only to discover that the website isn’t mobile-friendly. Constantly squinting, enlarging the screen, and pressing the wrong links gets tiring – real fast! Does your website allow visitors to browse your goods and services? Good for you. But if your site isn’t mobile-enabled, it isn’t good enough. People aren’t walking the streets with their laptops or desktops; they’re on their mobile phones and iPads, ready to buy, and frustrated when your site isn’t accessible to them! Top 3 Reasons to Optimize your Website for Mobile [...]
If you’re like us, then you know how satisfying it is to see your company’s name control the first few pages of a Google or Bing search. You know that ranking highly in the first few pages will increase the number of visitors to your site, and in turn, hopefully increase the number of customers. However, are you sure that all the information found in such searches is positive? A recent blog post by V3 Integrated Marketing explored the idea that maybe not all news is good news. This post looked beyond standard search engine optimization (SEO) and explored the concept [...]
A landing page’s only purpose is to prompt your website’s visitors to take action. Landing pages can be used to promote many things such as downloadable content, selling a product, or subscription to a newsletter. A landing page should have one simple task and be easy to create, but plenty of pages have failed to do their job. Are your landing pages letting you down? 4 Reasons Your Landing Pages Aren’t Converting A Mismatched Offer The best way to have users leave your landing page is by confusing them. This happens most often when a call to action (CTA) offers one [...]
The annual tradition of making those pesky New Year’s resolutions is quickly approaching. Although we may set personal goals for ourselves, did you ever think about how those goals could pertain to your business? Here are some common New Year’s resolutions that apply to more than just your personal life. Lose Weight We’ve all packed on a few of those extra pounds from the holidays and chances are over the last year, so has your website. This is better known as content overload. What you don’t realize is that like anything, too much of a good thing is a bad [...]
Our mission here at the Whole Brain Group is to help growing businesses develop and execute successful digital marketing plans. Part of that mission involves providing businesses with the tools they need to get started. When we published our first sensible marketing tool on the Whole Brain Group blog, we had no idea what a huge hit it would be. The Sensible Social Media Marketing Checklist for Businesses was so successful we decided to create a series of Sensible Checklists to help businesses stop setting crazy goals for themselves. The new Sensible Social Media Toolkit brings these checklists together for one easy download! It includes: [...]
Content curation has become somewhat of a buzzword on the Internet. You’ve probably heard of it, and if you have a social media account, are most likely already doing it, whether purposefully or not. What is content curation, and why should businesses care? Content curation is, in it’s simplest form, the sharing of content that you’ve screened for quality or relevance to your audience. Perhaps you found a YouTube video that you wanted to share with friends and posted to your Facebook profile, or maybe you retweeted a tweet you found interesting – either way, by sharing that bit of content [...]
Have you heard about inbound marketing yet? As an internet marketing agency, we use inbound marketing tactics daily, for our clients and for our own internal marketing efforts. But what is inbound marketing, anyway? And how does it differ from traditional marketing? Traditional techniques such as advertisements, billboards, and cold calling can be costly and often ineffective, and they don’t always reach the people who are looking for your services. Inbound marketing instead focuses on targeted techniques such as content creation, search marketing, and social media that help potential buyers find your business when they are ready to buy. This brings [...]
As an internet marketing agency, we help many of our clients develop and implement social media marketing plans. For someone new to social media, hashtags are often the most difficult concept to understand. When used correctly, however, hashtags can make a remarkable difference in how widely your messages travel across the Twitterverse. So what is a hashtag? And how do they work? And most importantly, how can they help your internet marketing? #What are hashtags? Hashtags are usually keywords inserted in a Tweet, either at the end of the message or within. The format consists of a “#” sign followed [...]
In Marketing Budget Part 1 we emphasized the importance of setting your budget goals and discussed ways of allocating your marketing dollars accordingly. That’s the plan. Implementing A Marketing Budget Plan Once you’ve developed a plan that supports your company’s goals, you need to implement it. And to guarantee a successful implementation, you need a team of qualified marketers, designers, and technical experts. There are a number of options available to you in creating such a team: In-House Marketing Team. To execute a complex marketing plan, you need people who possess skills in copywriting, coding, design, social media, Pay Per [...]
We’ve all done it. Gone to a website with our mobile smart phone or iPad, only to discover that the website isn’t mobile-friendly. Constantly squinting, enlarging the screen, and pressing the wrong links gets tiring – real fast! Does your website allow visitors to browse your goods and services? Good for you. But if your site isn’t mobile-enabled, it isn’t good enough. People aren’t walking the streets with their laptops or desktops; they’re on their mobile phones and iPads, ready to buy, and frustrated when your site isn’t accessible to them! Top 3 Reasons to Optimize your Website for Mobile [...]
If you’re like us, then you know how satisfying it is to see your company’s name control the first few pages of a Google or Bing search. You know that ranking highly in the first few pages will increase the number of visitors to your site, and in turn, hopefully increase the number of customers. However, are you sure that all the information found in such searches is positive? A recent blog post by V3 Integrated Marketing explored the idea that maybe not all news is good news. This post looked beyond standard search engine optimization (SEO) and explored the concept [...]
A landing page’s only purpose is to prompt your website’s visitors to take action. Landing pages can be used to promote many things such as downloadable content, selling a product, or subscription to a newsletter. A landing page should have one simple task and be easy to create, but plenty of pages have failed to do their job. Are your landing pages letting you down? 4 Reasons Your Landing Pages Aren’t Converting A Mismatched Offer The best way to have users leave your landing page is by confusing them. This happens most often when a call to action (CTA) offers one [...]
The annual tradition of making those pesky New Year’s resolutions is quickly approaching. Although we may set personal goals for ourselves, did you ever think about how those goals could pertain to your business? Here are some common New Year’s resolutions that apply to more than just your personal life. Lose Weight We’ve all packed on a few of those extra pounds from the holidays and chances are over the last year, so has your website. This is better known as content overload. What you don’t realize is that like anything, too much of a good thing is a bad [...]
Our mission here at the Whole Brain Group is to help growing businesses develop and execute successful digital marketing plans. Part of that mission involves providing businesses with the tools they need to get started. When we published our first sensible marketing tool on the Whole Brain Group blog, we had no idea what a huge hit it would be. The Sensible Social Media Marketing Checklist for Businesses was so successful we decided to create a series of Sensible Checklists to help businesses stop setting crazy goals for themselves. The new Sensible Social Media Toolkit brings these checklists together for one easy download! It includes: [...]
Content curation has become somewhat of a buzzword on the Internet. You’ve probably heard of it, and if you have a social media account, are most likely already doing it, whether purposefully or not. What is content curation, and why should businesses care? Content curation is, in it’s simplest form, the sharing of content that you’ve screened for quality or relevance to your audience. Perhaps you found a YouTube video that you wanted to share with friends and posted to your Facebook profile, or maybe you retweeted a tweet you found interesting – either way, by sharing that bit of content [...]
Have you heard about inbound marketing yet? As an internet marketing agency, we use inbound marketing tactics daily, for our clients and for our own internal marketing efforts. But what is inbound marketing, anyway? And how does it differ from traditional marketing? Traditional techniques such as advertisements, billboards, and cold calling can be costly and often ineffective, and they don’t always reach the people who are looking for your services. Inbound marketing instead focuses on targeted techniques such as content creation, search marketing, and social media that help potential buyers find your business when they are ready to buy. This brings [...]
As an internet marketing agency, we help many of our clients develop and implement social media marketing plans. For someone new to social media, hashtags are often the most difficult concept to understand. When used correctly, however, hashtags can make a remarkable difference in how widely your messages travel across the Twitterverse. So what is a hashtag? And how do they work? And most importantly, how can they help your internet marketing? #What are hashtags? Hashtags are usually keywords inserted in a Tweet, either at the end of the message or within. The format consists of a “#” sign followed [...]
