Not everyone is glued to their twitter account, breathlessly waiting for you to announce your latest blog post! If you’re using social media as your only method of circulating your blog content, you may be missing out on traffic from visitors who prefer to receive updates via email. With an RSS-driven email campaign, you can create another channel for people to read & share your blog content, and you can save time & money on your marketing at the same time! Smart Monkeys Use RSS-to-Email Campaigns Using MailChimp, we’ve created an RSS-to-Email newsletter called “Smart Internet Marketing News & Tips [...]
Whole Brain Blog: Smart Internet Marketing Tips for Growing Businesses
At The Whole Brain Group, we’re constantly trying to reduce the amount of paper we use, so signing documents has always been a source of irritation for me. When we send contracts out, I have a digital signature I embed in the document, but when I have to sign a document I didn’t produce, the steps are time consuming and paper-wasting: Print the signature page Sign it Scan it Email it back Not overly complicated, but annoying – and I have to be at my desk in the office to complete these steps. A more elegant solution for signing documents [...]
Facebook’s “Offers” feature, while still in beta mode, is being rolled out to more businesses today! It’s not quite ready for a full release, but if you are categorized as a Local Business, there’s a good chance this feature is available to you! So what is Facebook Offers, exactly? Good question! We could write more about Offers, but aren’t videos almost always more fun? Check out this video created by Facebook explaining their new…offer. Need some help coming up with an offer that’s right for your business? The Whole Brain Group can help!
I hate it when I find a great article on a website or blog, but there’s no way to share the content easily. This morning, I found a wonderful article about company culture, but to share it via twitter I had to go through several annoying steps: Open another window to login to twitter Copy and paste the title of the article over to twitter Copy and paste the URL of the article over to twitter Hunt around on the author’s website for their twitter handle to credit them After all that, I didn’t bother with sharing to LinkedIn & [...]
I just returned from a weekend at my alma mater, Colgate University, where I celebrated the 20th anniversary of The Resolutions, the co-ed a cappella group I founded there with two friends in 1992. Like most entrepreneurs, we had no idea what we were starting – we just saw a need and jumped headfirst into creating an alternative to the all-male and all-female groups that had dominated the a cappella scene on campus for most of the century. At the time, we didn’t think we were doing anything particularly special, but I found out this weekend that we started something [...]
In honor of Earth Day, here’s a recap of three Smart Tools we’ve adopted here at The Whole Brain Group to reduce paper waste. Coincidentally, these tools also save you time and effort so you can be efficiency-friendly AND earth-friendly! Harvest Time Tracking Are you still using paper time sheets and sending paper invoices? Check out Harvest’s online time tracking, invoicing, and reporting tool! Team members enter time through the web interface, mobile app, or desktop app Send invoices electronically to clients via email Clients can view invoices online and pay via credit card Robust reporting gives you insight into [...]
If you’re like me, your email is constantly flooded with social media notices, coupons, mailing lists and bill reminders. You can try to set up filters for everything, but it’s hard to keep up, and you might miss things you should pay attention to. Consequently, you either have 800 unread messages in your inbox, or you spend hours reading, filing, archiving, and deleting things. If this sounds like your life, you should check out OtherInbox – a suite of tools that auto-filters messages and helps you unsubscribe from lists you don’t want to be part of any more. I found the [...]
You may have read headlines recently declaring that “SEO is Dead.” That sounds scary, but it’s a little misleading. In reality, search engine optimization practices are just evolving (like all technology does), and it’s important to evolve your thinking so you don’t become extinct! While basic SEO is still relevant, there are a few additional factors to take into consideration when planning for search ranking success. Here are a few tips to help your growing business increase its visibility as the search landscape evolves: 1. Create Fresh & Different Content When searching on any given search term, you’re almost guaranteed [...]
If you’re overwhelmed by the volume of email in your Gmail inbox, it’s probably because you’re one of the millions of people who use your inbox as your to do list. Your inbox is probably full of requests for information or action, messages that you need to refer to later when you’re completing a task, or stuff you want to remember to read later when you have time. Up until a few months ago, I was in the same boat, and I dreaded looking at my inbox because it was impossible to focus on what really needed my attention! Then [...]
Throughout my time working with social media I’ve used and tested several monitoring programs, including Actionly, Sysomos, Hootsuite, and others. The Whole Brain Group primarily uses Sprout Social, and once I had an opportunity to spend time with the program I became a convert, even a champion! Here are our Top 5 Favorite Features of Sprout Social: Sharing Accounts – The WBG assigns two employees to monitor each of our social media accounts. Sprout allows us to share monitoring, assign tasks, and communicate with one another within the platform. This feature saves time and keeps us from double posting or [...]
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The Whole Brain Group is committed to helping growing businesses develop and execute digital marketing plans that complement their strategic visions and provide measurable results using our expertise in web design, development, social media, content, and pay-per-click advertising.
Our favorite clients view us as a partner in their growth, because they know we are passionate about taking an integrated approach to helping them achieve their business goals, and we strive to combine the logical & tactical (Left Brain) with the creative (Right Brain) to achieve Whole Brain Goodness!