If your business has delved into social media marketing, you’re already cozy with Facebook, Twitter, and perhaps even LinkedIn. You’re not alone. Over 80% of small businesses use Facebook to reach their audience. Many also reply on LinkedIn and Twitter. As the three most popular social media platforms in the world, they’re accessed by millions of people every day. And that number continues to grow. In fact, Twitter celebrated a user increase of 150% last year! Make Your Brand More Visual Just beyond the Big Three is the whimsical, image-driven Pinterest. Once considered to be a glorified recipe book, the [...]
Category: News
They’re the most ubiquitous and clickable symbol in the social media landscape. You’ve probably seen them posted by misinformed Facebook users, but they really don’t belong on your News Feed, and you can’t even click them. But now, hashtags are coming to Facebook! Whether this news is cause for jubilation or despair (the use of hashtags on Facebook was the subject of a polarizing debate long before this week’s announcement), Facebook’s new support for the hashtag will allow you to enhance your company’s social media strategy. They’re Clickable Although people have been using hashtags on Facebook for months, the new [...]
As a business owner, do you avoid creating an online marketing campaign because you don’t quite know where to start? Do you wonder how you’ll reach your target audience in the online community? While marketing online with content offers, blogs, and social media may either be foreign or uncomfortable for you, we’re here to tell you why you can’t ignore it any longer! Making the switch from traditional marketing methods: billboards, cold calls, and advertisements (outbound marketing), to digital and inbound marketing will save you time and money! Let inbound marketing experts from The Whole Brain Group assist you in [...]
Client Overview: Revex, the award-winning Michigan export firm, provides multiple levels of export services from marketing and sales consulting to full export management. For over 40 years the team’s accumulated knowledge and contacts have provided a unique ability to design and implement global export strategies to manufacturing clients. Revex currently manages distribution in over 50 countries, which helps their clients pursue integrated strategic opportunities anywhere in the world. Revex is a recipient of the prestigious President’s “E” Award, which recognizes excellence in increasing United States exports. Client Goals: Michael Aughenbaugh, president of Revex, wanted a striking website design which showcases [...]
Client Overview: Located in downtown Ann Arbor, the popular vegan eatery Jazzy Veggie offers delicious plant-based cuisine in a casual environment. Currently celebrating its second year in business, Jazzy Veggie offers a diverse menu of vegan comfort food that is certain to satisfy vegetarians, vegans, and meat lovers alike. Client Goals: When Ananth Pullela opened his restaurant in 2010, he launched a small website to give Jazzy Veggie an on-line presence. But as the business continued to grow, he found it increasingly difficult to maintain and update the static site. He decided last October that the time had come to [...]
We’ve all done it. Gone to a website with our mobile smart phone or iPad, only to discover that the website isn’t mobile-friendly. Constantly squinting, enlarging the screen, and pressing the wrong links gets tiring – real fast! Does your website allow visitors to browse your goods and services? Good for you. But if your site isn’t mobile-enabled, it isn’t good enough. People aren’t walking the streets with their laptops or desktops; they’re on their mobile phones and iPads, ready to buy, and frustrated when your site isn’t accessible to them! Top 3 Reasons to Optimize your Website for Mobile [...]
Client Overview: Kaufman & Kahn is a New York law firm specializing in copyright, trademark, commercial litigation, business contracts, real estate, and commercial landlord-tenant matters. Located in the heart of busy Manhattan, Kaufman & Kahn draws on its twenty years of experience practicing law to provide its clients with excellent, detail-oriented service. Unlike most firms, it personalizes its service to fit the unique needs of each client. Client Goals: Determined to stay on top of an extremely competitive market, Kaufman & Kahn decided to replace their website with one that would not only attract the right clients, but would also act [...]
Our mission here at the Whole Brain Group is to help growing businesses develop and execute successful digital marketing plans. Part of that mission involves providing businesses with the tools they need to get started. When we published our first sensible marketing tool on the Whole Brain Group blog, we had no idea what a huge hit it would be. The Sensible Social Media Marketing Checklist for Businesses was so successful we decided to create a series of Sensible Checklists to help businesses stop setting crazy goals for themselves. The new Sensible Social Media Toolkit brings these checklists together for one easy download! It includes: [...]
Pinterest recently launched a 30-day, holiday inspired calendar highlighting celebrity and business pin boards. The calendar, “30 Days Of Pinspiration” (kicked off on November 20th with a board curated by celebrity talk show host Katie Couric. Couric’s board, “My Thanksgiving Traditions – Now & Then!,” is a look at the journalist’s favorite Thanksgiving recipes, decor, traditions, etc. Each business day until January 4th, a new board will be posted. Pinterest promises many exciting boards to come, compiled by the likes of celebrity chef Paula Deen and Fortune 500 company Starbucks. “30 Days of Pinspiration” comes shortly after Pinterest announced another new [...]
The Whole Brain Group is pleased to announce the receipt of Ann Arbor SPARK’s 2012 FastTrack Award for growth. The awards are given annually to businesses in Washtenaw county in order to recognize local business achievement. The Whole Brain Group was honored with the One-Year award, having met the requirements with revenue of at least $100,000 in 2008 and an annual growth rate of 20% in the past three years. The Whole Brain Group is committed to helping growing businesses develop and execute digital and inbound marketing strategies using their expertise in web design, development, social media, content, and pay-per-click [...]
They’re the most ubiquitous and clickable symbol in the social media landscape. You’ve probably seen them posted by misinformed Facebook users, but they really don’t belong on your News Feed, and you can’t even click them. But now, hashtags are coming to Facebook! Whether this news is cause for jubilation or despair (the use of hashtags on Facebook was the subject of a polarizing debate long before this week’s announcement), Facebook’s new support for the hashtag will allow you to enhance your company’s social media strategy. They’re Clickable Although people have been using hashtags on Facebook for months, the new [...]
As a business owner, do you avoid creating an online marketing campaign because you don’t quite know where to start? Do you wonder how you’ll reach your target audience in the online community? While marketing online with content offers, blogs, and social media may either be foreign or uncomfortable for you, we’re here to tell you why you can’t ignore it any longer! Making the switch from traditional marketing methods: billboards, cold calls, and advertisements (outbound marketing), to digital and inbound marketing will save you time and money! Let inbound marketing experts from The Whole Brain Group assist you in [...]
Client Overview: Revex, the award-winning Michigan export firm, provides multiple levels of export services from marketing and sales consulting to full export management. For over 40 years the team’s accumulated knowledge and contacts have provided a unique ability to design and implement global export strategies to manufacturing clients. Revex currently manages distribution in over 50 countries, which helps their clients pursue integrated strategic opportunities anywhere in the world. Revex is a recipient of the prestigious President’s “E” Award, which recognizes excellence in increasing United States exports. Client Goals: Michael Aughenbaugh, president of Revex, wanted a striking website design which showcases [...]
Client Overview: Located in downtown Ann Arbor, the popular vegan eatery Jazzy Veggie offers delicious plant-based cuisine in a casual environment. Currently celebrating its second year in business, Jazzy Veggie offers a diverse menu of vegan comfort food that is certain to satisfy vegetarians, vegans, and meat lovers alike. Client Goals: When Ananth Pullela opened his restaurant in 2010, he launched a small website to give Jazzy Veggie an on-line presence. But as the business continued to grow, he found it increasingly difficult to maintain and update the static site. He decided last October that the time had come to [...]
We’ve all done it. Gone to a website with our mobile smart phone or iPad, only to discover that the website isn’t mobile-friendly. Constantly squinting, enlarging the screen, and pressing the wrong links gets tiring – real fast! Does your website allow visitors to browse your goods and services? Good for you. But if your site isn’t mobile-enabled, it isn’t good enough. People aren’t walking the streets with their laptops or desktops; they’re on their mobile phones and iPads, ready to buy, and frustrated when your site isn’t accessible to them! Top 3 Reasons to Optimize your Website for Mobile [...]
Client Overview: Kaufman & Kahn is a New York law firm specializing in copyright, trademark, commercial litigation, business contracts, real estate, and commercial landlord-tenant matters. Located in the heart of busy Manhattan, Kaufman & Kahn draws on its twenty years of experience practicing law to provide its clients with excellent, detail-oriented service. Unlike most firms, it personalizes its service to fit the unique needs of each client. Client Goals: Determined to stay on top of an extremely competitive market, Kaufman & Kahn decided to replace their website with one that would not only attract the right clients, but would also act [...]
Our mission here at the Whole Brain Group is to help growing businesses develop and execute successful digital marketing plans. Part of that mission involves providing businesses with the tools they need to get started. When we published our first sensible marketing tool on the Whole Brain Group blog, we had no idea what a huge hit it would be. The Sensible Social Media Marketing Checklist for Businesses was so successful we decided to create a series of Sensible Checklists to help businesses stop setting crazy goals for themselves. The new Sensible Social Media Toolkit brings these checklists together for one easy download! It includes: [...]
Pinterest recently launched a 30-day, holiday inspired calendar highlighting celebrity and business pin boards. The calendar, “30 Days Of Pinspiration” (kicked off on November 20th with a board curated by celebrity talk show host Katie Couric. Couric’s board, “My Thanksgiving Traditions – Now & Then!,” is a look at the journalist’s favorite Thanksgiving recipes, decor, traditions, etc. Each business day until January 4th, a new board will be posted. Pinterest promises many exciting boards to come, compiled by the likes of celebrity chef Paula Deen and Fortune 500 company Starbucks. “30 Days of Pinspiration” comes shortly after Pinterest announced another new [...]
The Whole Brain Group is pleased to announce the receipt of Ann Arbor SPARK’s 2012 FastTrack Award for growth. The awards are given annually to businesses in Washtenaw county in order to recognize local business achievement. The Whole Brain Group was honored with the One-Year award, having met the requirements with revenue of at least $100,000 in 2008 and an annual growth rate of 20% in the past three years. The Whole Brain Group is committed to helping growing businesses develop and execute digital and inbound marketing strategies using their expertise in web design, development, social media, content, and pay-per-click [...]
