Archive for news

Marisa Smith to appear on WEMU’s “Issues of the Environment” on Wednesday, July 28.

newson July 27th, 2010Comments Off

Whole Brain Group’s President, Marisa Smith, will appear on WEMU 89.1 on Wednesday, July 28 on the “Issues of the Environment” segment with David Fair. Speaking on the topic of “Going Paperless,” Marisa will talk about the benefits and challenges of reducing paper usage in the workplace.

You can tune in live at 8:20 am on 89.1 FM, or listen live via streaming audio on the web. After the show, the podcast will be available on the Issues of the Environment web page.

Far From Standard Tutoring Website Launched

newson July 23rd, 2010Comments Off

Far From Standard Tutoring WebsiteAt Far From Standard Tutoring they believe in a personal approach to tutoring. While “standard” tutoring companies tend to focus on teaching a course using the “one size fits all approach,” they focus on the needs of each student in order to make him or her more successful.

Far From Standard is a local Michigan business with locations in East Lansing and Farmington Hills, and the company is opening a new office at 514 East William Street in Ann Arbor this week.  Eager to get the buzz going about their new branch, Far From Standard turned to The Whole Brain Group to migrate their old website to WordPress, which gives them more flexibility to keep content fresh, integrate with social media, and embed instructional videos from YouTube on their website.

“The Do-It-Yourself nature of WordPress is perfect for busy entrepreneurs who only want to post their content in one place and have it automatically sent out to all of their social media accounts,” states Marisa Smith, President of The Whole Brain Group.  ”We love working with clients like Far From Standard who have a great concept that’s an ideal fit for generating buzz with social media.”

Check out Far From Standard’s innovative approach to tutoring >>

Whole Brain Group Receives Federal HUBZone Certification

newson July 12th, 2010Comments Off

For Immediate Release Contact: Marisa Smith
The Whole Brain Group, LLC
734-929-0431
info@thewholebraingroup.com

ANN ARBOR, MI – June 28, 2010 – The Whole Brain Group, LLC, is pleased to announce that it has received federal HUBZone certification, which is awarded to small businesses who are located in an area designated to be an “Historically Underutilized Business Zone,” and who meet other strict eligibility requirements. The HUBZone program was implemented by Congress in 1998 to promote economic development and employment growth in distressed areas by providing access to more Federal contracting opportunities.

“Several VA medical facilities and the National Institutes of Health have been using our online tool, AccreditStation®, to help them obtain accreditation of their human research protection programs,” notes Marisa Smith, President of The Whole Brain Group. “This certification will make procurement of AccreditStation simpler for other VAs and federal research facilities, simultaneously helping them improve the quality of their accreditation applications and improve efficiency.”

In addition to expanding its AccreditStation client base, the company plans to use its new certification to pursue teaming opportunities with other companies to bring more federal contracting dollars to Michigan. “We’re going to begin working on a project for the Department of Defense (DOD) with two local companies in July,” continues Smith, “It’s a great opportunity for three companies to create jobs, and advance technology through collaboration.”

As a member of Women Impacting Public Policy (WIPP), Smith received up-to-date policy briefings and mentorship advice specifically addressing developing procurement legislation. It is with this knowledge and support that she was able to move forward with securing HUBZone certification. The Voice for Women in Business in our Nation’s Capital, Women Impacting Public Policy, Inc. (WIPP) is a national nonpartisan public policy organization that advocates for and on behalf of women and minorities in business in the legislative processes of our nation, creating economic opportunities and building bridges and alliances to other small business organizations.

Founded in 2002, The Whole Brain Group, LLC, is a woman-owned company based in Ann Arbor, Michigan. The company specializes in web design & social media consulting, as well as custom web application development for educational institutions, VA and community hospitals, for-profit and non-profit organizations. Clients include Michigan State University, Yale University, The Ohio State University, Miami Children’s Hospital, and the National Institutes of Health (NIH).

Marisa Smith Appointed to Women Impacting Public Policy (WIPP) Executive Advisory Board

newson July 12th, 2010Comments Off

Media Contact: Jason Lalak
Women Impacting Public Policy
415-434-4314
jlalak@wipp.org

WASHINGTON, D.C., July 12, 2010 —Women Impacting Public Policy (WIPP), the nation’s largest nonpartisan public policy organization that advocates on behalf of women in business, announces its new Executive Advisory Board, the body of senior members who represent the WIPP membership at large to the Board of Directors. Members of the Board will serve as the voice for over half a million women in business and inform the strategic design and direction of the organization.

Marisa Smith, President of The Whole Brain Group, LLC in Ann Arbor, Michigan was appointed to the Executive Advisory Board this year and will serve as Co-Chair of the Communications Council. Smith recently served as Co-Leader of WIPP’s Michigan Instant Impact Team, and her company obtained federal HUBZone certification in 2010. Her company currently supplies its AccreditStation software to a number of VA hospitals and federal research facilities to streamline the accreditation of their human research protection programs.

Susan Solovic, Owner of Susan Solovic Media and a member of the WIPP Board of Directors, serves as Chair of the Advisory Council and Ann Blackburn, Owner of Blackburn Advisory Services, also a member of the WIPP Board of Directors, serves as Vice Chair of the Advisory Council. Joining them to guide this Board are Francine Manilow, CEO of Manilow Suites, serving as Vice President, Jennifer Bisceglie, President of Interos Solutions, Inc., serving as Chair of the Board of Directors, and Mary Schnack, CEO of Mary Schnack Media Services, Inc, serving as Secretary. The body of the Board is comprised of 44 members who have distinguished themselves as leaders in business and advocates for the women business community as a whole, including Smith.

WIPP uniquely brings policy, education and resources to its members and advises Congress on core economic issues that affect women-owned small businesses. Since its inception in 2001, WIPP’s Government Relations team has guided members to testify before many Congressional committee hearings on critical economic issues. Most recently, WIPP was instrumental in designing its award-winning Give Me 5 educational program for the SBA’s Women Business Centers, to help them provide programming to increase access to federal contracts for women business owners substantially underrepresented in their industry.

Visit www.wipp.org for more information.

KnowledgeWatch Website & Blog Launched

newson June 18th, 2010Comments Off

KnowledgeWatch tracks and harvests multiple information sources to deliver one page, convenient, custom, intuitive, real-time news digests for knowledge workers and decision makers.

KnowledgeWatch worked with The Whole Brain Group to develop the new identity and the new website design. The website has an updated look based on the new corporate identity, it gives users a better browsing experience and it links to KnowledgeWatch presence on social media. The new KnowledgeWatch Website also provides a conversational blog-ability with customers and our market as we grow our business.

New A2YChamber iPhone App is Now Available!

newson June 16th, 2010Comments Off

June 16, 2010 — The Ann Arbor / Ypsilanti Regional Chamber is pleased to announce the immediate availability of the upgraded A2YChamber iPhone application to boost the visibility of local businesses. The A2YChamber iPhone application extends the reach and accessibility of the Chamber’s Member-2-Member (M2M) Discount Program with an innovative mobile format. The A2YChamber iPhone application now includes an events Calendar, Blog and News section — tremendously increasing the visibility and exposure of Chamber members.

The release of the A2YChamber iPhone application is the development accomplishment of The Whole Brain Group, LLC and Arbormoon Software, Inc. in partnership with the Ann Arbor / Ypsilanti Regional Chamber. The demo of the upgraded iPhone application, available on the Chamber’s website, is powered by TorranceLearning’s eClickMap technology, and provides an interactive view and auditory description of the new features of the iPhone application.

Read more on the A2YChamber Website >>

The Whole Brain Group Introduces Version 4.0 of AccreditStation® Software

newson June 15th, 2010Comments Off

ANN ARBOR, Mich., June 15, 2010 – The Whole Brain Group, LLC, announces the introduction of AccreditStation version 4.0, its innovative web-based application for managing and expediting successful accreditation projects.

AccreditStation is tailored specifically to fulfill the needs of clients seeking accreditation by The Association for the Accreditation of Human Research Protection Programs, Inc. (AAHRPP®).

Research institutions across the country use AccreditStation to save thousands of dollars, conserve staff resources, and refocus valuable energy on improving the quality of their human subjects protection programs.

“AccreditStation version 4 has been completely redesigned from the ground up,” notes Marisa Smith, President of The Whole Brain Group, “everything is better – the performance, the interface, and the features! Even the pricing structure is easier to understand, and more affordable!”

The new software architecture also makes it easier to adapt AccreditStation for other types of accreditation and certification processes.

“We want to revolutionize the accreditation and certification market,” continued Smith, “hundreds of thousands of hours (and trees) are wasted with manual, paper-based certification processes in hundreds of industries — from healthcare to manufacturing to education. Accreditation and certification are essential for ensuring quality in these industries, but we shouldn’t destroy the environment in the process!”

The AccreditStation website (http://www.accreditstation.com) has also been completely redesigned to support the launch of version 4.

Visitors can watch a 4-minute overview of the software, view YouTube videos demonstrating the new functionality, and request a Free 30-day Trial Account.

Founded in 2002, The Whole Brain Group, LLC, is a woman-owned company based in Ann Arbor, Michigan. The company specializes in web design & social media consulting, as well as custom web application development for educational institutions, VA and community hospitals, for-profit and non-profit organizations. Clients include Michigan State University, Yale University, The Ohio State University, Miami Children’s Hospital, and the National Institutes of Health (NIH).

Marisa Smith WordPress Presentation at LA2M on May 26

newson May 17th, 2010Comments Off

WordPress: Turn Your Website Into a Social Media Engine
Sponsored by LA2M – Lunch Ann Arbor Marketing
Date: Wednesday, May 26, 2010
Time: 11:45 AM-1:00 PM
Speaker: Marisa Smith
Location: Conor O’Neills (Celtic Room), 318 South Main Street, Ann Arbor
Cost: FREE

Many people see the benefit in Social Media and want to integrate it into their marketing plans, but don’t know what is possible. This topic will show practical ways to create a social media machine that fits into the busiest of schedules. Join today’s LA2M session and explore how to use WordPress to create an RSS enabled website that can integrate easily with Social Media Sites like Facebook, Twitter, LinkedIn, and others. Work smarter, not harder.

Register for WordPress: Turn Your Website Into a Social Media Engine on the LA2M website.

Whole Brain Group Featured in MetroMode Article About Small Giants

newson May 1st, 2010Comments Off

The Whole Brain Group is featured along with two other Ann Arbor companies, Zingerman’s Bakehouse and TorranceLearning in a front-page article about the Small Giants Community!

The Small Giants Community is made up of small businesses concerned more about product and service quality, work life, and contributing to the community, than rapid growth, expansion, and profit (although we do love profit!!).

Read more at Metromode.com

Adaptive Materials Fuel Cell Manufacturer: Website Launched

newson April 5th, 2010Comments Off

Adaptive Materials Fuel Cell ManufacturerAdaptive Materials, Inc. is a leader in alternative fuel cell technology, providing portable power to the United States Armed Forces as well as industries including leisure, remote monitoring, and medical devices.

The Whole Brain Group delivered an updated web design that highlights new commercial applications for their fuel cell technology, and allows the sales team to track leads with SalesForce integrated contact forms.  The marketing team at AMI can easily add news and product pages as the company grows and expands into new markets.

Visit the Adaptive Materials web site >>