You may have read headlines recently declaring that “SEO is Dead.” That sounds scary, but it’s a little misleading. In reality, search engine optimization practices are just evolving (like all technology does), and it’s important to evolve your thinking so you don’t become extinct! While basic SEO is still relevant, there are a few additional factors to take into consideration when planning for search ranking success. Here are a few tips to help your growing business increase its visibility as the search landscape evolves: 1. Create Fresh & Different Content When searching on any given search term, you’re almost guaranteed [...]
Whole Brain Blog: Smart Internet Marketing Tips for Growing Businesses
Category: Search Engine Optimization
At some point recently, you have probably heard of the new social media craze, Pinterest. It has been written up in The Wall Street Journal, Time Magazine, and Mashable as well as many other notable blogs and columns. But you might be wondering to yourself, how do I use it and can I use this for my business? Pinterest is a website where users can create virtual bulletin boards, filled with pins of their interests: recipes, quotes, fashions, anything their social media loving heart desires. In an arena where positive pin etiquette is encouraged, Pinterest is an upbeat social media [...]
Google search has gone social with its inclusion of the +1 button on Google Search results and in Google AdWords advertisements. The Google +1 button was launched for websites in a few months ago, and the intrigue surrounding its effect on search results and consumer behavior has been a hot topic. The +1 button on Google Search allows users to +1 items they find relevant, offering a recommendation to others. Your +1 recommendation will be displayed alongside the search result, in conjunction with being displayed to your circles on Google+. This feature serves not only as a relevant feature for Google [...]
If you’re a business owner, you probably have a personal LinkedIn profile, but haven’t paid much attention to your Company Page on LinkedIn. Many companies have profiles that are left over from the early days of LinkedIn when anyone associated with your company could create or edit the profile, which means that information is frequently in accurate or outdated. These days, the security settings on LinkedIn Company Pages can be restricted to authorized administrators, and a lot of new features have been added to help companies market themselves on LinkedIn. If you haven’t looked at your Company Page on LinkedIn [...]
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The Whole Brain Group is committed to helping growing businesses develop and execute digital marketing plans that complement their strategic visions and provide measurable results using our expertise in web design, development, social media, content, and pay-per-click advertising.
Our favorite clients view us as a partner in their growth, because they know we are passionate about taking an integrated approach to helping them achieve their business goals, and we strive to combine the logical & tactical (Left Brain) with the creative (Right Brain) to achieve Whole Brain Goodness!